1. Mainline Mexican By: Michael Dwyer, Remington Pope, Chris Falvo, Matt Colonnese

2. Mission Statement “Mainline Mexican strives to offer accessible, delicious, and diverse tacos and burritos for a fair price. Mainline Mexican will concentrate on providing convenience, flexibility, fast service, affordability, and fresh products to our target customers who hold these qualities at a premium. Our goals are to achieve reasonable profitability and growth while establishing our food truck as the premier destination for Mexican cuisine in the Mainline community.”

3. Core Competencies Outstanding Workforce Flexibility  Location  Menu Market Potential  Unique  Only food truck in the area

4. Core Processes Service Processes  Supplier Relationships  Customer Relationships Manufacturing Processes  Batch Process

5. Target Market Students Local Employees Ages 18-35 Median household income between $75,000-$99,000 39% of the population in age range Median household income : $96,174 Average age: 27.5 years old The Target: Radnor:

6. Competition Chipotle Main Line Bistro Campus Corner Wingers

7. Order Winners Locally Grown Accessibility Short wait times

8. Quality Strategy Lean Process  Eliminating Inventory Waste  Eliminating Overproduction Waste

9. Quality Control Inputs  Local Markets  Day of purchase use Products  Emphasis on training employees  One owner present for every shift  Trusted brands

10. Supply Chain Inventory Management Suppliers  Local farmers markets  Sysco  Novamex  Coca-Cola  Grainger Industrial Supply

11. Supply Chain Inventory Management Periodic Review System

12. Demand per day

13. Moving Forward

14. Pricing Decision Industry benchmarks ~300% Mark up Increased rates for late-night menu

15. Pricing Decision

17. Questions?