1. creative industries economic impact Brian McLaren EKOS

2. 1m employed in creative industries (GB) 780,000 creative occupations in other industries (GB) 117,500 UK creative businesses 7.3% of UK GVA (c. £57bn) £13bn in exports key employment sectors software and e-publishing and music and performing arts high average productivity UK creative economy

3. more than 58,000 people employed more than 8,000 businesses £4.5bn in GVA (6.2% of Scottish economy) growth of 244% in GVA (1998 – 2005) GVA per employee £77,638 (average £44,562) creative industries in Scotland (2005)

4. value of creativity Original Production InfrastructureReproduction Exchange & Consumption Pratt, A. (1997): The Cultural Industries Production System: a case study of employment change in Britain 1984 – 1991. 52% of CI GVA 19% growth in GVA (2002-2004)

5. demand disposable income consumer acceptance and adoption digital technology unprecedented public demand for cultural/creative experiences and content business need for innovation

6. Ordinary object Extra-ordinary object with strong added value design and creativity adding value through creativity

7. transforming cities

8. Scotland’s challenge Original Production InfrastructureReproduction Exchange & Consumption global players compete across supply chain massive investment in creativity overseas scale and access to markets

9. creative industries - yes or no? economically significant?YES fit with wider economic ambitions?YES cross economy role?YES foregone conclusion?NO

10. policy issues asymmetric market structures investment and support risk and innovation creativity and education clarity of objectives and responsibilities