1. Janette Tabone MGT 253 Professor Toler

2.  A sister owned limited liability company  Operates in the specialty foods business  Deliver quality, wholesome tasting, creative flavored, home canned jams and jellies to those who value nutrition, freshness, and feeling of home

3.  Janette Tabone & Jen Vanderlinden owners.  Janette is responsible for operations and sales  Janette has extensive experience in management of logistical operations and has a keen insight for future planning  Jen is responsible for production and distribution  Jen has experience in the mass production of specialty foods

4.  Geographic market- assisted living facilities in East Valley cities  Currently 1800+ assisted living communities in Arizona and 900,000 elderly residents in AZ,representing18 % of the population  Elderly population expected to grow to 1.8 million (24%) by 2020 and to 3 million(26%) by 2050

5.  1) Begin business operations by January 2013  2) Provide excellent quality specialty jams by January 2013  3) Generate sales with a gross profit margin of 20% by December 2013

6.  Strengths  Management experience  Logistics experience  Problem solver  Willingness to learn  Opportunities  Increase popularity in Farmers Markets  Untapped market in assisted living facilities  Weaknesses  No experience making specialty jams  Lack of sales experience  Web design  Threats  Poor economy  Fluctuation in produce prices  No commercial kitchen

7.  The objective is to include a service that is not currently available, delivery of homemade jam to individuals who are not able to visit Farmers markets  Product adds the personal touch of direct communication with those in assisted living facilities, instilling a sense of care  Product adds a value of emotional well being over the competition

8.  Manufacturing of the jams and jellies will be done at a kitchen incubator  Distribution of the jam will be at Farmers Markets as well as home delivery  A brochure with pictures and easy to fill out order forms will be necessary  Orders will be taken in person, further developing the personal relationship with the customer that the company strives for

9.  “Bringing home the goodness with specialty and care”  A promotional coupon/discount will be offered in order to get the product into the market  As a promotional reminder, plastic spoons made with the company name, website and phone number will be given for customers to use in their home

10. Income Statement Inflation1%2% Year 1Year 2Year 3 Revenue$4,400$7,400$17,430 Cost of Goods$3,933$6,388$14,567 Gross Margin$467$1,012$2,864 Operating Exp Farmers Market Fees300303309 Marketing200202206 Website100101103 Insurance150015151545 Travel500505515 Total Operating Exp260026262679 Income Before Tax($2,133)($1,614)$185 Income Tax25.00%($533)($404)$46 Net income After Tax($1,600)($1,211)$139 Market Forecast Year 1 Products Cost / Unit Selling PriceQtyRevenue Cost of Goods 4oz jar jam $ 3.14 $ 3.75300$1,125$942 8oz jar jam $ 6.15 $ 6.75300$2,025$1,845 16oz jar jam $ 11.46 $ 12.50100$1,250$1,146 $4,400$3,933 Year 2 Products Cost / Unit Selling PriceQtyRevenue Cost of Goods 4oz jar jam $ 3.20$4500$2,000$1,600 8oz jar jam $ 6.21$7400$2,800$2,484 16oz jar jam $ 11.52 $13200$2,600$2,304 $7,400$6,388

11.  Initial Costs  Food Handlers License$15.00  Application Fee for Commercial Kitchen $50.00  Deposit for Commercial Kitchen$250.00  Liability Insurance$750  Rent Commercial Kitchen$6500  Gasoline for deliveries$250  Equipment$500 (pans, etc)  Inventory$3,000 (jars, fruit)  Advertising$100  Salary$3,500  $15,000

12.  Meet regulatory requirements for operation NLT JUN 2012  Secure $15,000 to finance business NLT JUN 2012  Establish suppliers of goods needed for production NLT AUG 2012  Master current recipes NLT JUN 2012  Create AZ specialty jams NLT APR 2012  Create low sugar jams NLT MAY 2012  Establish sales at assisted living community  Launch promotion campaign NLT DEC 2012  Conduct product review NLT NOV 2012