1. Marketing Mix-Place
5/27/15

2. Place
Getting the product to the customer in right place at the right time.
Supply Chain= all actions needed to turn raw materials into finished good or service that is given to the customer.

3. Place
Hines

4. Place Hines Players Distribution Channels Intermediaries
Wholesalers
Merchant
Agents and Brokers
Retailers
Distribution Channels
Direct-Purchase direct from the source (farmer’s market)
Indirect-Channel intermediaries (wholesalers, agents, retailers who add value by helping to move the product)
Hines

5. Place Each layer of the supply chain should add value and cost
Each layer creates utility and efficiency (Solomon)

6. Place Physical Distribution (logistics) Modes of Transportation
Air-Hi dependability, Hi cost, Very Fast
Truck/Motor-High dependability, Hi cost
Rail- Average dependability, Average cost
Water- Low dependability, Slow speed
Pipeline-Hi dependability, Slow speed
Internet-Hi dependability, Low cost

7. Place Other Logistics Inventory Control= Just-in-time (JIT)
Facilitating Functions= Credit, Warehousing, Materials Handling, Order Processing

8. Place Levels of Intensity Intensive- Maximize market coverage.
Convenience items-gum, soda
Selective- Fewer outlets-
Shopping products like appliances
Exclusive-Limits distribution to a single
Outlet ( like one Lexus dealer or one
Rolex jeweler)