1. Entrepreneurship Mr. Bernstein Learning to Recognize Opportunity, pp 50-56 September 2015

2. Entrepreneurship Mr. Bernstein Describe a product you or your family wanted but could not find, or a product in which you were dissatisfied and felt your needs could have been better met. Is this an opportunity for an entrepreneur to investigate? 2

3. Entrepreneurship Mr. Bernstein Creativity leads to Innovation Finding new ways of doing things Products which better meet customer needs More efficient ways of producing products 3

4. Entrepreneurship Mr. Bernstein Finding Opportunities by Understanding Industries Industry is a grouping of businesses with a common purpose Markets within an industry are always changing, due to competition and innovation Creative observers of an industry identify product and efficiency innovations which may be opportunities Innovation usually comes from within an industry 4

5. Entrepreneurship Mr. Bernstein Sources of Creative Ideas Demographics – characteristics describing segments of a population Changing government regulations Technological advances Be an avid reader, even outside your field 5