1. IEEE … Membership Development Strategy & Plan Masahiro Tsunoyama Membership Development Chair Shin-etsu Section mtuno@iee.niit.ac.jp Kiyoshi Ohishi Chair of Shin-etsu Section ohishi@vos.nagaokaut.ac.jp@vos.nagaokaut.ac.jp photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Shin-etsu Section

7. Shin-etsu Section Total Members Since Year 2000 Formation Date: 26 June 2006

8. IEEE Shin-etsu Section Membership 31 December 2011

9. SWOT – Section’s Member Growth Program Strengths Every university in Shin-etsu Section has Doctor’s Programs. IEEE has high name recognition in Shin-etsu Section. Weaknesses Low number of prospective members Low number of Industry members Low number of MD staffs Opportunities IEICE Shin-etsu Section Conference IEEJ Tokyo Section Niigata Chapter Technical Meeting Threats High number of Competitive Societies High Annual Fees for Regular members

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

12. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations Technical meetings at conferences Technical lectures at conferences Offer IEEE outstanding paper awards to members Financial support for present student members for IEEE conference Technical meetings at conferences Technical lectures at conferences Offer candidate IEEE paper awards to prospective members Financial support for present prospective student members for IEEE conference

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Home Page E-mail IEICE Shin-etsu Section Conference IEEJ Tokyo Section Niigata Chapter Technical Meeting Lecture Meetings at Universities in Shin- etsu Section Number of Participants Number of Lecture Meetings Retention Rate Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Home Page Email Posters IEICE Shin-etsu Section Conference IEEJ Tokyo Section Niigata Chapter Technical Meeting Number of candidate paper awards Number of interested individuals followed-up Number of Student Branch Meetings Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

15. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications Tactic A Update Home Page Tactic B Send E-mail for Call for Papers Tactic C Send E-mail for retention Events Tactic A IEICE Conference Tactic B IEEJ Technical Meeting Tactic C Lecture Meetings Recognition Tactic A Number of candidate paper awards Tactic B Number of financially supported students Tactic C Number of renewed members

16. Status Update Engagement Venues & Frequency Goals & Progress Communications Tactic A Update Home Page, Four times a year Tactic B E-mail for call for papers, Two times for each conference Tactic C E-mail for retention, Once a year Events Tactic A IEICE conference, Once a year Tactic B IEEJ technical meeting, Once a year Tactic C Lecture Meeting, Four times a year Recognition Tactic A Number of candidate paper awards, Once for every conference Tactic B Number of financially supported students, Once a year Tactic C Number of renewed members, Once a year

17. Section’s Membership Situation –Total Members 342 –Academia 71.1% –Industry 28.9% –Retention Higher Grade 96.8% Student 76.2% Section MD Plan –Offer awards to student members. –Encourage members to apply higher membership status. –Plan to establish a new chapter such as IES, and a student branch in Shin-etsu Section. –Recruit new members in college and institutes in Shin-etsu Section. –Target member growth rate is 5% a year. In Summary…