1. BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW WE GOT WHERE WE ARE Carl Masterson Texas Association of Environmental Professionals June 19, 2008

3. Estimated TCEQ Adoption of Bacteria TMDLs Buffalo/White Oak Bayous = September 2008 Clear Creek = September 2008 Lake Houston Watershed = November 2009 Houston Metro = Spring/Summer 2009

4. When do we begin getting things done?

5. Bacteria Implementation Group Business & Agriculture 4 Municipal 5 County 5 Public 3 Clear Creek TMDL 2 Conservation 4 BIG Steering Committee Representative # of delegates Total: 30 Education & Outreach Workgroup Lake Houston TMDL 2 Metro TMDL 2 Point Source Workgroup Legal/ Regulation/Policy Workgroup Agriculture/ Horticulture Workgroup Buffalo/Whiteoak TMDL 2 Wildcard 1 BMPs/Studies Workgroup Non-point Source Workgroup

6. BIG TIMELINE 5/01: H-GAC Natural Resources Advisory Committee appoints review committee to vet nominations 5/21: NRAC Review Committee 5/28: Natural Resources Advisory Committee

7. BIG TIMELINE 6/17: H-GAC Board of Directors 7/08:Initial Meeting of the BIG ?/?:Next Meeting of the BIG

8. THANK YOU! Carl Masterson Houston-Galveston Area Council 713-993-4561 (Phone) 713-993-4503 (Fax) Carl.masterson@h-gac.com www.h-gac.com/tmdl

9. Going Green/Envirocast: Raising the Region’s Environmental IQ

10. KPRC-TV’s Going Green Audience Profile KPRC-TV AD 25-54 75K+ HH Income #1 Local2 News @ 5-7am 90,900 #1 Local2News @ 5pm 35,350 35,350 #1 Local2 News @ 6pm 70,700 70,700 #1 Local2News @ 10pm 136,350 136,350 Source: FEB ‘08 NSI LPM Audience Ratings  Marshall Marketing – Third party market research service. Phone-survey conducted annually to measure market media usage.  Nielsen Station Index –Third party research service measures local television viewing and market rankings. As one of the highest rated TV stations in Houston, KPRC-TV along with it’s newscasts, reaches well educated, well informed upscale viewers, who will be receptive to the Going Green campaign. Best Weathercast First Place* * 2008 Texas Associated Press Awards Source: NSI LPM Estimates May 2008 Going Green Promotional Messages; Monthly Messages: 52 Adults 25-54: 1,868,000Audience% Index vs Market Audience% Age 18+ 59%108 College Grads 25%104 $75K+ Income 41%113Execs/Mgrs41%106 Source: Marshall Marketing, 2008

11. Envirocast ® Website Find Your Watershed Learning Center Events Calendar Envirocast ® On-Line News Stories Watershed Tips Featured Media Environmental News

12. THANK YOU AGAIN! http://kprc.envirocast.net shawna@stormcenter.com carl.masterson@h-gac.com