1. Week 8 DIFD 321 Marketing 2.0

2. WHAT IS MARKETING? The action or business of promoting and selling products or services, including market research and advertising.

3. A Good Brand Answers: MY BRAND Who Are We? What We Do? How We Do It? Why Should You Care?

4. Marketing Plan A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.

5. Marketing Plan Current Situation – – Macro-environment – Market Analysis – Consumer Analysis Summary of Situation Analysis Marketing research Marketing Strategy – Product – Price – promotion – Distribution Implementation Financial Summary Scenarios – Prediction of Future Scenarios – Plan of Action for each Scenario

6. Team Work… Break up into 3 Groups (we’ll count out). Group 1 – New pub near Winthrop Group 2 – Home builder in Rock Hill who is loosing business due to the weak economy Group 3 – New SEO company

7. Your Plan in 3 minutes or less Current Situation – – Macro-environment – Market Analysis – Consumer Analysis Summary of Situation Analysis Marketing research Marketing Strategy – Product – Price – promotion – Distribution Implementation Financial Summary Scenarios – Prediction of Future Scenarios – Plan of Action for each Scenario

8. Thoughts? http://www.youtube.com/watch?v=72M3E9HlzB Y&feature=related http://www.youtube.com/watch?v=72M3E9HlzB Y&feature=related http://www.youtube.com/watch?v=vnOyMSEW NTs http://www.youtube.com/watch?v=vnOyMSEW NTs http://www.youtube.com/watch?v=R55e- uHQna0 http://www.youtube.com/watch?v=R55e- uHQna0 http://www.youtube.com/watch?v=j7e_igiPIUI

9. Thoughts?

15. Homework Email me at least 2 ads that you found online that were ‘interesting.’ One should be a video and the other should not be a video. roudaj@Winthrop.edu