1.  My product/service Tagline [your elevator pitch gets said here]

2. The problem we solve (better than anyone else)  Very simple picture or diagram – 3-5 elements  Almost no text

3. Distinct value we deliver  Get to the point  Be specific  Must be different  People must want to pay for it

4. How much $ potential is there – really?  {NOTE: for purposes of this class DO NOT spend much time on this slide}  Don’t be conservative  Don’t be crazy  Have some rationale that makes sense – bottom up based on demand is more credible  Should be based on market validation – talking directly to people, finding out how much they’d value this – what difference would it make – would they use it? Buy it? Recommend it?  How many people are already using it? Paid?

5. How do you make money?  This is your business model – how does the money flow into your business?  Good to think of 3 revenue streams  What are the target market segments it comes from? {specifically for this class}

6. Secret Sauce  {NOTE: for purposes of this class DO NOT spend much time on this slide}  What is your secret sauce? Your proprietary algorithm? Architecture? Device? Market approach?

7. How do you stack up to competition  There is ALWAYS competition – people live without your product now – what are they doing instead? That’s your competition  Keep it VERY simple

8. Go To Market Strategy  How will you let the market know about the amazing value your product/service delivers?  How will that produce market share?  What will it take to do that?  {NOTE: for purposes of this class be more complete on this slide than for an investor pitch}  What are your top 3 tactics to get your target segments’ attention: Email? Online or offline ads? PR? Social Media? Viral video? LinkedIn? Webinars? Organic SEO?

9. Your team is the perfect one – why?  {NOTE: for purposes of this class focus on this slide as a description of your brand experience and business culture – why is YOUR business the best to buy this from?}  Why you and your team? What’s special about you all?  Why now?  Why are you better than just taking the idea and finding another team to do it?

10. Your timeline and ask (maybe)  {NOTE: for purposes of this class DO NOT spend much time on this slide}  How long will it take you to reach significant revenues?  What will it take to do that? Will more money invested make a difference? How and when?

11. One of your resources for this pitch

12. Additional documentation  If your marketing strategy is complex or unusual, include additional documentation  You can also include product or service details as backup materials if you feel the need to do that