1. June 2007Mobile meeting Copenhagen0

2. Rejseplanen mobile Copenhagen June 2007

3. June 2007Mobile meeting Copenhagen2 Rejseplanen – Who are we? Rejseplanen – in numbers: Covers door to door travel information in (almost) all of Denmark More than 6 million requests a month More than 1.000.000 unique users a month Organisation: Collaboration between major PTOs Approx. 7 people in secretariat Development and Marketing group with members from PTOs

4. June 2007Mobile meeting Copenhagen3 IVR (Miss Travel Planner) IVR: Approx. 150.000 searches / month Touch Screens Touch Screen: 3.000 searches / month Mobile solution Mobile: Approx. 50.000 searches / month Rejseplanen – Channels Available on the channels: The Internet Internet: 6 mil. searches / month

5. June 2007Mobile meeting Copenhagen4 IVR (Miss Travel Planner) IVR: Approx. 150.000 searches / month Touch Screens Touch Screen: 3.000 searches / month Mobile solution Mobile: Approx. 50.000 searches / month Rejseplanen – Channels Available on the channels: The Internet Internet: 6 mil. searches / month

6. June 2007Mobile meeting Copenhagen5 Rejseplanen – Mobile Development Development phases: Phase 1: Ensuring that the mobile solution is accessible and used 1A: Implementation of “updated” mobile solution 1B: Launch and marketing of “new” mobile solution 1C: Use and continues input from stats, users etc. 1D: Evaluation and planning of phase 2

7. June 2007Mobile meeting Copenhagen6 Rejseplanen – Mobile Development Development phases: Phase 2: Utilization of mobile possibilities Using the mobile possibilities such as; SMS GPS MMS Client solution? Hafas2go? Other possibilities?

8. June 2007Mobile meeting Copenhagen7 Rejseplanen – Mobile Solution Current solution: Focus on ”Core functionality” Just simple “from – to” travel information Very simple user interface Possible to: See maps See prices Get Help Get Service Information

9. June 2007Mobile meeting Copenhagen8 Rejseplanen – Mobile Development Input to evaluation: Statistics: Mobile use vs. online use, searches on mobile etc. General user input Feedback through email etc. User Group input Approx. 100 users which continuously tests new functionalities etc. Mobile Experience Group Input from others in similar situation

10. June 2007Mobile meeting Copenhagen9 Rejseplanen – Mobile Marketing Marketing mobiles: Strategy: potentiel users are users of Rejseplanen and familiar with mobile internet Inform potentiel users via www.rejseplanen.dk – use existing channels with many users www.rejseplanen.dk Using strategic alliances => ensure availability from all operator portals If possible, be visible in operator marketing campaigns Specifically: Press release on day of release Mention mobil.rejseplanen.dk in every piece of information from Rejseplanenmobil.rejseplanen.dk