1. IFDC Farmers need more market information Hillary Clinton, US Secretary of State 6 May 2011 at FAO, Rome Bridget Okumu IFDC

2. Improving access to market and technical information on agricultural inputs in Eastern and Southern Africa

3. IFDC The AMITSA objectives  Linking agro-dealers to agro input suppliers  Linking agro-dealers to farmers  Reducing transaction costs and time  Improving agro-input availability and use

4. IFDC The AMITSA approach  Building networks and partnerships at regional and local levels  Engaging agro-dealers as primary providers and users of MIS  Ensuring free access and sharing of market information using web and mobiles

5. IFDC AMITSA partners From international to regional and local partners Agro input industry Trade associations Farmers groups Public sector Research Projects Donors

6. IFDC The AMITSA network  8 countries  230 agro-dealers  120 towns  50 agro-inputs Fertilizers Seeds Pesticides  Retail prices  Sales trends BURUNDI KENYA MALAWI MOZAMBIQUE RWANDA TANZANIA UGANDA ZAMBIA 2011 _________ ZIMBABWE SWAZILAND ETHIOPIA

7. IFDC Building and promoting the network  Capacity building TOT for AMITSA champions (24 in Dec 2010) Agro dealers trainings (230 in 8 countries) AMITSA partners training (22 in May 2011)  Promotion AMITSA launch in Nairobi (FCI summit, May 2011) Participation in 10 workshops, conferences AMITSA in COMRAP trainings Brochures, videos, interviews, pictures

8. IFDC www.amitsa.org  Website (2010)  Mobile apps (2011)  Social media (Sept) Prices | Online statistics | Directories | Market news | Publications | Events

9. IFDC Monthly price reports  Local, national and international  Retail prices  Sales trends ______________ Free  Online reports  On line statistics  Newsletter: new ! Pesticide average price (US$) per pack FungicideHerbicideInsecticide Copper Hydroxide (eq 50%) Mancozeb (80% WP) 2,4-D Amine (720 G/l Sl) Glyphosat e (360 g/l) Chlorpyrifos- ethyl (480 G/l) Dimethoat e (400 G/l) Country1 kg 1 litre Burundi 2.446.87 10.3711.39 Kenya 12.1012.247.6310.8323.8612.63 Malawi 11.5911.3811.8611.4015.6515.96 Mozambique 12.479.84 8.00 13.57 Rwanda 4.164.9618.3110.6110.998.67 Tanzania 7.315.959.0414.22 Uganda 3.995.826.306.805.767.04 Zambia 6.5010.44 11.9514.8129.09

10. IFDC Uganda Fertilizer prices

11. IFDC International price 08/2011

12. IFDC

14. Going mobile with esoko  Posting and getting prices  Sharing market information with 10,000+ agro-dealers and more than 100,000 farmers  NEXT: Technical, market and extension messages _______________  2-way  Customized  Any phone

15. IFDC Delivering information to agro dealers on their mobile phones  7,000 SMS pm reaching 370 AMITSA agro dealers since June 2011  Up to 100,000 SMS pm reaching up to 15,000 agro dealers in 8 ESA countries by end of 2011

16. IFDC Achievements  IT development Mobile tools (data collection & sharing) and Website, Facebook and Twitter in Sept 2011, Media gallery, input catalogue  Technical trainings: Agro dealers and partners  Data processing & sharing price database, mobile alerts, SMS push, emails, websites, E-newsletters  Agro input data mining (non-price data) in ESA (KE,UG,TZ)  AMITSA promotion and partnership  AMITSA expansion  Staff development

17. IFDC Challenges  Sustaining agro dealers Keeping agro dealers motivated to continue to voluntarily send monthly input prices  Technology New mobile tools introduced in 2011 need continuous fixing (MOBI,SMS push, network compatibility).  Complexity of input MIS  Measuring impacts

18. IFDC www.amitsa.org info@amitsa.org www.facebook.com/amitsa.org Twitter: @AMITSAnews www.esoko.com/amitsa www.africafertilizer.org info@africafertilizer.org www.facebook.com/africafertilizer.org Twitter: @AfricFertilizer Follow us ! Thank you !