1. Social Media And Ethics It is a choice of Professionalism

2. Facebook Stats 500 million users Us population: 312 million (2011) Like and Dislike Great marketing info Largest photo collection – 48 billion (May, 2010)

3. Facebook’s Mission “The company should make the world more open and connected” - “What people want is not complete privacy Zuckerberg, 2010

4. Facebook’s Data Says it doesn’t sell your data 23% of all online ads are on Facebook Settings – well that defeats the purpose of being on Facebook – Inherent in the reason we use Facebook to be open, lends itself to data mining We have an emotional attachment to Facebook Future: a person will have pictures from birth to death

5. Facebook- Privacy 2007: would send friend updates about you purchases 2009: Google can search Facebook 2010: privacy setting complex and not honest – Different users see different privacy menus 2011: Judge declares Facebook is PUBLIC

6. Google- mission “to organize the worlds information and make it universally accessible and useful” Well your information fits in the category of the “world’s information”

7. Privacy Watch….. We were private by default and public by effort, now we are public by default and private by effort – You need to be active – You need to know the rules – You need to know the tools – Be careful of any free service or apps

8. E Professionalism Just like Vegas, what happens on the Internet, stays on the Internet. How that affects your job search is up to you --careerbuilder.com

9. Digital footprint Posting are a reflection of who you are – Path of personal data – Trail of Credit Sign up for Website Online Purchasing Google Searches Conversations Pictures This material is public and forever – Post MORE positive “stuff” – Limit information posted

10. Professionalism Sustaining the publics trust in the values, behavior and duties in the medical profession – Social media is a threat – Interactions in the virtual communities erode elements of professionalism – Blurring lines between personal and professional

11. Statistics University of Florida – 45% have accounts – 30% total std. unfiltered Univ. of Liverpool – 50% admit unprofessional Reports of being dismissed because of Facebook Excuse: Lack of knowledge of “professional responsibility” Instead of spending my birthday celebrating, I will be working all night cleaning up. I loathe that effin heffer!!! Nurse, Seton Medical Center, 12 years

12. Paper’s Findings Most doctors pages were publically accessible Less than ½ of medical students unaware of Facebook policy More than ½ of medical students thought their “professional integrity” was compromised by Facebook postings Most intended to continue using Facebook

13. Generation Gap Group setting policy – New paradigm shift for the idea of privacy Group using social media – Student unaware of unacceptable behavior – What does it mean to be “professional” in this new paradigm?

14. E-Professionalism Guidelines will not have an impact because most will disregard them as intruding on their private lives. Seen more as guideline for the particular organization rather than general guidelines for the good of the overall profession. We have to form our own ideas on E- Professionalism

15. Window to Information Private property Outside people have access to its viewing Can try to limit with – Closing – Blinds – Curtains Uncertainty the problem What is intentionally made public and what is private but potentially visible to the public --- (p. e544)

16. AMA- use of media Maintain patient privacy Safeguard personal info – Legacy of information – Monitor own information Appropriate boundaries Separate Information Self Regulation Negative impact

17. ANA- Fact Sheet Use of Facebook* “semi-public” Opportunity v. Risk Benefit v. Consequence Enhance v. Undermine

18. A choice Benefits – Build relationships – General knowledge – Medical information – Education Risks – Inaccurate information – Privacy – Professional trust – Decay career goals