1. Five roles in the buying center Initiator Buyer Decision- Maker Gate-Keeper User Influencer

2. Breakdown for food industries Food 2035 Pickled Fruits/Vegs 2034 Dried & Dehydrated Fruits/Vegs 2033 Canned Fruits/ Vegs, Preserves, Jams 201 Meat Products 2032 Canned Specialities 2037 Frozen Fruits Juices, & Vegs 204 Grain Mill Products 203 Canned & Preserved Fruits/Vegs 202 Dairy Produce Other Food Products Tobacco Apparel Other Industries

3. Functions performed by independent wholesaler types

4. Types of marketing information Data- Facts & Figures Primary Data Newly collected For the project Secondary Data Already Exists Internal data – Existing data from The firm External data – Existing data from Outside the firm Observational data- New data from Watching people Questionnaire data- New data from Asking people quest. Concepts- Hypotheses & Ideas