2.  Do your homework! › What are current trends at both the regional and national level? › How many people are involved in your event? › Go outside your comfort zone!

3.  Base packages/levels on the benefits to the companies. › Put a price on each benefit you’ll offer and the prices into the cost of the level. › Be flexible with levels, customizing levels may be beneficial to your event. › Sell the brand exposure through the packages

4.  Standard inclusions/items which may be included in pricing, but not limited to: › Branding inside the event › Press wall branding › Gift bag inclusions › Logos on invites › Signage or banners › Dinner table, hole sponsor, etc › Business Name on/in Program › Ads in newspapers, magazines, online with sponsor names

5.  Normally set in three tiers: › Platinum-top › Gold-middle › Silver-bottom

6.  Send emails and call potential sponsors. › Keep your pitch to 20 seconds or less. › Make contact with the public relations or marketing department at the company. › Always include your event/company bio and introduce yourself.

7.  How will you broaden potential sponsors “reach” at your event. › Will there be celebrities or other influential people attending. › They are known as “tastemakers”

8.  Within a week after the event  Send a thank you in a post event package  Post Event Package should include all the facts from your event: › Attendance, media coverage, all the “tastemakers” that attended, etc › Assurance to your sponsor that their sponsorship was worth every penny!