1. [ML-5510N/ ML-5510ND/ML-6510ND ML-5512ND/ML-6512ND R&D 2-team SMB Lab Samsung IT Solutions Business Nov. 10. 2010 Product Summary

2. Contents 1. Project Purpose 2. Project Concept 3. Product Configuration 4. Product Features 5. Product Performance 6. Value Curve 7. Design Details of each Unit

3. 3 Project Purpose Biz. Background ■ Entry into the new market of Corp-level ■ Product Concept - Best Performance for Workgroup - Highly Competitive CPP - Support various options Value Proposition ■ Differentiation Points - Long-lasting Image (2 component toner) - Superior CPP (Low cost of material on CRU ) ■ Target Sales - 226,000ea (OEM 150,000 / SEC brand 76,000) Expected Outcome ■ Model Configuration - 2 LBP models (62, 52ppm @ A4) - 2 OEM models Project Summary ■ R&D Schedule ■ Target -Large Workgroup Users in Corp. and Mid- Enterprise - Printing Capacity up to 7K (AMPV) - Performance & TCO driven Management PIA ’09.05 DVR ’09.11 PRA ’10.12 RTS ’11.01 PVR ’10.10 DIA ’09.05 SRA ’10.12

4. 4 Project Concept Stork43ppm PerformanceDifferentiation Point Higher Output Quality : Pulverized Toner  Polymerase Toner Faster Speed (43ppm→ 52/62ppm) User Convenience 4-line LCD 외장 USB Host Numeric key More silent : - 58dBA (62ppm) - 56dBA (52ppm) +Quiet Mode(53dB) (HP : 60dB) Input Capacity : Max 3,660sheets (HP :3,100sheets) Envelope print from CST (HP : Option) Harrier52/62ppm Jitter : 3.2  2.3 Quality Jam rate : 1/10,000→ 1/12,000 Margin / Skew : ±1.5mm  ±1.0mm Higher Toner Drum: 80K Toner :30K (HP : 24K) Controller : (CPU :500  700MHz) (Memory : 128  256MB) N/W Speed : (10/100  1GB Ethernet)

5. 5 Product Configuration Model nameML-5510NML-5510NDML-5512NDML-6510NDML-6512ND Speed (A4)52ppm@A4  62ppm@A4  Noise (max)56dB  58dB  EmulationPCL6/PS3  FPOT (Ready/Sleep) As fast As 8 sec / 35 sec  Supplies (Initial/After Mkt.) 10K / 30K  Memory256MB  Memory (option)512MB  Paper (Std)520sh CST @80gr  MP Tray100sh  Output Stacking500sh  DuplexN/ASTD  User Interface 4-Line LCD Numberic Key Navigation Key  NW Interface USB 1 Gigabit  CoversWave  FlatWaveFlat

6. 6 Product Features ITEMS Existing (Dell) Evaluati on New (SEC) Evaluati on Rival (HP) Evaluati on Rival (LEX) Luxor HarrierHP4515TNT654DN Launching’08.09‘11.1Q‘08.05‘09.08 Set Size415*374*476inferior466*512*415inferior419*451*394Superior437*424*510 Set Weight21.6Kginferior30.2KgEqual30.4KgInferior23.4Kg Engine Speed(A4)43 ppmsuperior62 ppmSuperior60 ppmSuperior55 ppm FPOT(Ready/sleep)8.5/45 secSuperior7/35 secInferior7.5/16 secInferior7.5/16sec Resolution600 * 600Superior1,200 * 1,200Equal1,200 * 1,200Equal1,200 * 1,200 Processor500 MHzSuperior700 MHzSuperior540 MHzSuperior600 MHz Network10/100Superior1GigabitSuperior10/100Superior10/100 Memory64 MBSuperior256 MBSuperior128 MBEqual256 MB Input Capacity Cassette500@75gsmSuperior550@75gsmSuperior500@75gsmEqual550@75gsm MP100@75gsmSuperior100@80gsmSuperior100@75gsmSuperior100@75gsm SCF500@75gsmSuperior550@75gsmSuperior500@75gsmEqual550@75gsm Envelope-Superior50Superior- 10 Output Capacity250Superior500Superior500Equal550 Media Weight MP16~43lbSuperior16~58lbSuperior16~53lbSuperior16~53lb Cassette16~ 28lbSuperior16~43lbSuperior16~32lbSuperior16~32lb Duplex20~24lbSuperior16~32lbEqual16~32lbEqual16~32lb Toner Initial10KEqual10KEqual10KEqual10K Trade20KSuperior30KSuperior24KEqual25K,36K Printing Noise (dB)56(43ppm)Superior58(62ppm)Superior60(60ppm)Superior55(55ppm) Power Consumption TEC (Wh)6,270Superior7,330Inferior4,864Inferior4,864 Sleep (W)9.4Superior7.5Superior12Superior12

7. 7 Product Performance ITEMS Criteria (SEC)Harrier Target Achieved ? Remark Luxor(48PPM)Target SpecCurrent Level Jitter/Banding3.5 ~3.0 level (in market) Avg. : 2.3 ↓ Max. : 2.5 ↓ Average 1.96 Max 2.2 ◎ Margin Top : ±1.5mm Side : ±2.5mm Top : ±1.0mm Side : ±1.5mm ※ 4-layer SCF : ±2.5mm Top : 0.3 ~ 0.8mm Side : 0.3 ~ 0.7mm ※ 4-layer SCF : 1.5~ 2.5mm ◎ Skew Top : ±1.5mm Side : ±2.5mm Top : ±1.0mm Side : ±1.5mm Top : 0.54mm Side : 0.55mm ◎ Jam Rate (Plain) Spec : 1 / 8,000Spec : 1 / 12,000 NN : 1/57,410 LL : 1/232,948 HH : 1/232,948 ◎ Jam Rate (Special) Label & OHP : 1/200 Card Stock: 1/300 Label: 1/500 Card tock & OHP : 1/500 Label : 1/6,960 Card Stock : 1/7,200 OHP : 1/3,600 ◎ Multi Feed1/3,5001/6,000 NN : 1/229,638 LL : 1/232,948 HH : 1/204,000 ◎ Magnification Horizontal @177.8 ≤ 1.0% Vertical ≤ 2.4mm Horizontal@177.8 ≤ 1.0% Vertical ≤ 1.5mm Horizontal : Max 0.8mm Vertical : Max 1.1mm ◎ Media Weight (Cassette) Plain : 60~105g/ ㎡ Plain : 60~163g/ ㎡ Envelope 50 sheets Plain : 60~163g/ ㎡ Envelope 50 sheets ◎ Acoustic Noise48ppm : 55dBA 52ppm : 56dBA 62ppm : 58dBA Quiet mode : Less than 52dBA 52ppm : 55.3dBA 62ppm : 56.5dBA Quiet : 51.6dBA ◎ Sentiment noiseNALess than 7dB6.96dBA ◎

8. 8 Value Curve : comparing to other brands & existing models the fastest A4 printing in the world : 62ppm (Lexmark: 53ppm)@A4 improved CPP : 2-component long-life separated developing system (30K toner, 80K drum) High Capacity / Various options : Max 3660sheets, Mail Box, HCF, SCF(4layers) Concept the Fastest among equivalent models, excellent TCO HP-4515 (60ppm) ML-6510ND (62ppm) 58dB 60dB ¢0.95 ¢1.27 30K 24K 500MHz 1mm 1.5mm 1/12K 35sec 30sec TCO CPP FPOTNoise Toner Yield ML-4551ND (43ppm) 15sec 540MHz 20K 2.3 3.2 2.0 1/12K Jitter/ Banding JamMargin 62ppm 60ppm 43ppm SpeedProcess 700MHz ¢1.07 $1,179 $1,599 57dB T654 next (53ppm) $1,449 15sec 2.4 1/0.8K 600MHz 36K 53ppm ¢1.13 55dB

9. 9 Harrier Overall Composition ■ Overall Composition – Main parts in Machine (Front View)

10. 10 Harrier Overall Composition ■ Overall Composition – Main parts in Machine (Rear View)

11. 11 Harrier Overall Composition ■ Overall Composition – Optional Parts [1] [3] [2] [7][6] [5] [4] [8] [1] Main SET [2] SCF [3] HCF [4] HDD [5] Wireless Lan Card(b/g/n) [6] Finisher [7] Mail Box [8] Memory (512MB) [9] Duplex (“N” Model) [10]IEEE 1284 Parallel ※ Optional CST : 4 SCF (Max) or 2 SCF + 1 HCF [9]

12. 12 Harrier Overall Composition ■ Features by Models

13. 13 Design Details : Operation Panel ■ UI

14. 14 Design Details : Layout - S-PATH FIFO TYPE, Cassette Type (520sheets /80gsm) - Install/remove the toner cartridge at front - CST in Lifting-structure method / Separating structure with Retard roller - Various Options (Mail Box, Finisher, SCF, HCF) DEVELSU TONER OPE FUSER DUPLEX CASSETTE MP EXIT SMPS/HVP S PBA Connector Tray2 Main CST Tray 3 SCF Tray 4 SCF HCF Tray1 MP

15. 15 Design Details : Band Periods of Rollers OPC Drum Transfer R Pickup HEAT R Pressure R Retard R Forward R MP Pickup Regi R Feed R Duplex R Items DiameterBand period OPC DRUMØ 30.0694.4 mm REGI ROLLERØ 18.7358.8 mm FEED ROLLERØ 15.0047.1 mm FORWARD ROLLERØ 23.0072.3 mm PICKUP ROLLERØ 23.0072.3 mm RETARD ROLLERØ 23.0072.3 mm MP PICK-UPØ 15.0047.1 mm HEAT ROLLERØ 49.35155.0 mm DUPLEX ROLLERØ 11.3035.5 mm Cleaning RollerØ 13.0040.8 mm Transfer-RollerØ 18.4057.8 mm

16. 16 Design Details : FRAME -. FRAME robust design 1) Robust design by applying PRESS FRAME 2) 41.9Hz of Eigen frequency, better than recommended (40Hz) through CAE analysis -. Stable dimensions & better performance 1) Align OPC and LSU properly using Frame Assembly Jig (within 0.2mm of tolerance ) 2) Stabilizing CRUM contact by using Modular Jack 3) Smoother install/removal of CST with Guide Rail and Roller 4) Better pick-up performance with CST locking structure DEVE contact point CST locking structure CST Rail 11.9HZ41.9HZ Assembly Jig Regi Actuator

17. 17 Design Details : CASSETTE Rotation Axis Handle Rear guide Retard Roller -. Improved Feeding Quality 1) Media weight : 60gr ~ 163gr, 520sheets @ 80gr, Supporting Envelope/OHP/Label 2) Retard-roller (Torque Limiter) in CST prevents multi-feeding of special papers (perforated/horizontal grain/recycled) 3) Support A6 Size paper 4) Apply anti-slide structure for Rear-guide (to hold rear-guide in position at 20Kgf-impact with papers full.) -. Improved Sentiment Quality : Smoother adjusting of Paper Guide / CST in and out -. Modular design: Modularized MP Assy can be spread to other models -. Easier service : Simpler way to exchange Retard Roller Assy -. Modularized Paper Size Sensor

18. 18 Design Details : MP -. Improved Feeding Quality 1) Swing type Pick-Up R. + fixed Semi-Retard Roller : more stable feeding performance 2) 100sheets @80gr 3) Wider range of Media Weight : 60gr ~ 220gr 4) install Paper Stopper for more convenient use 5) Easier service : Simpler way to exchange Retard Roller Assy Forward Roller Retard Roller Regi Roller Easy to exchange Retard Roller

19. 19 Design Details : Duplex & Exit -. Improved Duplex Print Quality 1) Reduced Skew : 2 Roller Align 2) Wider range of Media Weight : 16~28Ib (in the same class with other brand models) -. Better Stacking : Apply Rollers with Non-Contact Overlap for less noise and longer life -. Reduced Noise and Better Reliability : Solenoid -> Motor, Removed De-curl Roller -. Convenience for Users : easy to release Paper-Jam by installing/removing whole UNIT Align Roller Duplex Unit Exit Unit Non-contact Rollers

20. 20 Design Details : DRIVE -. Reduce JITTER and BANDING 1) Developer I/F : Coupler 2) Improved Gear Contact Interval and Strength : Optimize face width of Drive Gears 3) Separated drive for OPC / Feed -. the Lowest Noise level in its class : 56.1dBA(Spec : 58dBA) 1) Bracket : Overlapped / Supported in symmetric ends 2) Fuser unit Swing Gear : Uniform Gear Contact Interval -. CST : Lift Motor and Swing structure Swing

21. 21 Design Details : Developer Imaging unit Toner unit -. Developing Method : 2-component Magnetic Brush -. Light-Sensitive Device : OPC, Pi 30 -. Long-life Cartridge : Low CPP 1) Imaging Unit : 80K life (@ N/N, Simplex ISO 5% Coverage Pattern, 100% Duty Running) 2) 10K, 30K Separated Toner units 3) 30K Waste Toner Bottle -. AC + DC developing technology : High image quality / Stable development -. Polymerase Toner -. Charge Roller : ion-conducting CR  electron-conducting CR -. EP control : CTD control (maintain the image concentration) OPC Drum Mag Roller Turbine Roller

22. 22 Design Details : FUSER -. Improved Fusing Quality 1) Lamp & Sensor : 1300W 2 Lamp - center (image part) : non-contact Thermistor - side : contact Thermistor 2) Jam : Pi Primer-Coating Claw / Safe distance between Nip and Claw 3) Preventing abrasion of Gear : Swing Gear with Gap Ring 4) Curl : Optimized Exit2 Roller Path after H/R & P/R Nips 5) Release Pressure Motor : Control pressure envelope print, Release Nip to remove Jam 6) PL : Square Bi-metal Thermostat (H/R Gap 1.15mm), Cutoff temperature 195 ℃ -. Easier Service : Draw Con. Thermistor Swing gear Release Pressure Motor Heat Roller Pressure Roller

23. 23 Design Details : LSU -Resolution : Mono, A4, 600dpi  -4Beam LD (60PPM), Dual Beam LD (50PPM), 1 P/Motor, 2 f  Lens -Optical system : Real 1200 Optical system (the same as Rushmore’s) ITEMSFEATUREREMARK LSU Size 215 x 161 x 38.5 life : 1,000,000 sheets Optical system Real 1200 optical system the same as Rushmore’s P/Motor 6-side  30, CCW rev count : 62ppm : 22,452 rpm.52ppm : 37,724 rpm LD PBA -Sony Dual Drive IC -62ppm : QSI 4Beam LD (typ. 6mW) -52ppm : QSI&SONY 2Beam LD (typ. 10mW) 62ppm : 4Beam 52ppm : 2Beam Optical Power 0.14mW (DAC 1V)  62PPM 0.24mW (DAC 1V)  52PPM Relative Illumination : ±10 % (comparing to Center) Datum Scanning Direction