1. Deep Transaction Management

2. Application Evolution Demands A New Generation of APM
New Gen. APM
Application-Centric
World
2nd Gen. APM
1st Gen. APM
Application Change
1995
2000
2005
2010+
Network-Centric
Network speed = app speed
Component-Centric
Component health monitoring
Infrastructure availability
Application-Centric
Highly complex
Transaction-centric
User perspective
Lifecycle mgmt.
IT Focus

3. Macro Trends Demand A New Approach To APM
Complexity Explosion
User Expectations Continue to Rise
Business Demands Increasing
More features!
Faster delivery!
Faster performance!
Do More With Less
Workload
Staff and budget

4. dynaTrace APM: A New Generation of Business Value
1,800% Traffic Spike
40% Increase In Load
Less Than 1% Overhead
Jim Houska, Enterprise Architect
Compuware Confidential. Do Not Duplicate

5. dynaTrace APM: A New Generation of Business Value
Crystal Clear Visibility
80% Back-Office Performance Improvement
30% Faster Check-Out
Rene NEUBACHER, B2C eBusiness Sr Tech Consultant
Compuware Confidential. Do Not Duplicate

6. dynaTrace APM: A New Generation of Business Value
66% Hardware Savings
4x Faster Card Load Time
David Snyder, Enterprise Architect
Compuware Confidential. Do Not Duplicate

7. dynaTrace APM: A New Generation of Business Value
10x
Performance Improvement
End To End
Kevin Charlton, Dir., Performance
Compuware Confidential. Do Not Duplicate

8. dynaTrace APM: A New Generation of Business Value
Get More From Energy
95%
Reduced Problem Determination Time Jim Nichols, System Architect
Compuware Confidential. Do Not Duplicate

9. dynaTrace APM: A New Generation of Business Value
90% Faster Business
Transactions
Patrick Progin, CEO
Compuware Confidential. Do Not Duplicate

10. dynaTrace APM: A New Generation of Business Value
49%
Increase In Revenue
Konrad Plankensteiner, CEO
Peter Starzacher, Technology Director
Compuware Confidential. Do Not Duplicate

11. The dynaTrace Difference - Real Business Impact
dynaTrace Technology
Business Impact
Zero Configuration
Smart Application Monitoring
Auto-discovery, auto-adaptive
Auto-diagnostics, Auto-BTs & more
Fastest Time To Value
10x the apps in 1/10th the time
Meaningful alerts on abnormalities
Lowest TCO available 1
All Transaction, 24x7
True trace and capture, across tiers
Less than 2% overhead
Deep visibility, to code-level
Proactive
See issues before they impact users
10x-100x faster time to resolve
Give dev. a production view 2
User Perspective
Know user experience & behavior
All devices, all browsers, all clicks
Extensible to native mobile apps
More Revenue & Loyalty
Assure optimal performance
Understand impact
Delight customers & partners 3
Business Aware
Auto business transaction mapping
Real-time revenue & conversion rates
Trending & reporting
Align IT With Business
Real-time facts = smarter decisions
Accelerate business, not just IT
Transparency 4
These five dynaTrace differentiators, now further strengthened by the new release provide real business impact:
Zero configuration and smart application monitoring enable fastest time to value with a number of superior smart and automated capabilities including zero-configuration, smart workflows, smart monitoring, smart detection and smart baselining.
The ability to capture All transactions, 24X7- with True trace and capture across tiers, less than 2% overhead and deep visibility to code level – enables customers to proactively see issues before they impact users.
Customer experience from the User Perspective is key- dynaTrace browser agents provide behavior for all users, their visits, devices, browsers and all clicks including mobile – to assure optimal performance for more revenue & loyalty.
dynaTrace is truly Business aware- Auto business transaction mapping, real-time visibility into revenue and conversion rates with trending & reporting – help align IT with the business and provide real-time facts to enable smarter decisions.
dynaTrace is Lifecycle By Design- Purpose-built for production, test and development with collaboration system built in. Integrated with IDEs (e.g., Eclipse, VStudio). One system for everyone ensures issues are stopped before production, enables 2x faster time to market and 10x faster transactions.
The combination of these differentiators enable you to win against any competitor.
Lifecycle By Design
Purpose built for Prod, Test, Dev
Collaboration system built-in
Integrated with IDEs- Eclipse, VStudio
One System For Everyone
Stop issues before production
2x Faster time to market
10x faster transactions 5

12. dynaTrace: How It Works
Only 24x7 heterogeneous
always-on, distributed, deep, end-to-end trace – for all transactions. No after-the-fact tracing
Real user experience, Web 2.0 page actions, clicks paths - all users. Transparent in production
CPU, RT, Mem., Method arguments / returns, SQLs, Remoting, Msgs., Logs Exceptions, Sync. No statistical guesses
Lowest overhead with externalized data processing. No app.-side data processing
Zero-config. Deploy w/ single file.
No config. files
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
PurePath
Collector
dynaTrace Server
dynaTrace Client
Performance Warehouse
Offline
Session Analysis
Sessions Store
Exported
Session
Globally scalable collector architecture, secure. For cloud, virtual environments
Real-time transaction analysis, business transaction mapping, alerting. No averages
Trace & compare real & synthetic transactions.
One system
Shared full-depth transaction, context info. – lifecycle
No guesswork
Smart Application Monitoring. Auto., Self-learning.
Low maintenance

13. A Common Language Cross Lifecycle
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
End-to-End Transaction Execution Path
Across tiers: browser – servers - database
Remoting
Web Services
External services
Code-level depth
Heterogeneous- .NET, Java and more
Contextual Transaction Information
Method arguments
SQL bind variables
Synchronization
Exceptions
Logs
Environmental Data
Memory Dumps
Thread Dumps
Monitoring data
PMI, JMX, CLR
Win, Unix, DB, VMWare, ETC
dynaTrace Session + = + =

14. Visualize All Users’ Experience & Behavior
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
How are my customers doing?
Don’t wait to hear if they are happy, tolerating or frustrated?
“Instantly visualize your users’ experience.”

15. Capture Revenue, Conversion & More
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
Conversion rates up or down? Revenue meeting plan?
Why wait till tomorrow or next week?
“View business performance in real-time.”

16. Maps Transaction Flows & Dependencies
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
Still waiting for problems to happen?
Don’t be reactive, be proactive.
“Have the facts at your fingertips, fully drillable.”

17. Monitor Cloud, Big Data Environments
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
Which cloud instances are deployed? Where’s the issue?
Don’t lose visibility & control.
“Auto-detect clouds, apps. & instances. Automatically pinpoint issues.”

18. Maintains A Precisely Accurate UML Diagram
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
How does my app. really work?
Don’t guess.
“Validate architecture, end to end.”

19. Handoff “Facts” to Architects & Development
Production
Architecture
Test/QA
Development
Business
Browser / Rich-Client
Web Server
Java
.NET
Other
Database
Synthetics
Production Alert !!!
Failed Test !!!
Don’t gather logs or re-create the issue.
“Just send the PurePath.”

20. ONE APM System: 5 Modern APM Solutions
Application-Centric
World

21. dynaTrace: A New Generation of APM Value
Painless POC
Typically 1-2 Days
WebEx Implementation (1hr)
Your Criteria, Processes, BTs
Your Data and Dashboards
DynaTrace Server Needed
No Developer Cycles Required
Business
User Experience
Service Level Mgmt.
Impact Analysis
Transaction Types
Conversions
End-to-end
All Tiers
Transaction-Pure
Open
Deep
Code-Level
Context
Automated
Actionable
Lifecycle
Proactive
Service Level Eng.
Focused Tuning
Full Coverage
24x7 Transaction Tracing
All Transactions & Users

22. Over 500 World-class Customers
Financial Services
SaaS & Cloud
eCommerce
Telco
Insurance
ISV
Government
Other

23. Thank You

24. Macro Trends Demand A New Approach To APM
Complexity Explosion
User Expectations Continue to Rise
Simplify
Automate
Business Demands Increasing
Time to Market
Business Transactions
More features!
Faster delivery!
Faster performance!
User Experience
Faster Transactions
Do More With Less
Lifecycle Efficiency
Consolidate Tools
Workload
Staff and budget

25. Macro Trends Demand A New Approach To APM
Complexity Explosion
User Expectations Continue to Rise
Simplify
Automate
Business Demands Increasing
Time to Market
Business Transactions
More features!
Faster delivery!
Faster performance!
User Experience
Faster Transactions
Do More With Less
Lifecycle Efficiency
Consolidate Tools
Workload
Staff and budget

26. dynaTrace APM - A New Generation of Business Value
100,000+ users
No overhead
Rahmi TURHAN, Group CIO Office
Compuware Confidential. Do Not Duplicate

27. dynaTrace APM - A New Generation of Business Value
Simply Amazing:
Results In Days!
Julian JOHN, Pre-Paid Operations Manager
Compuware Confidential – Do Not Duplicate

28. dynaTrace APM - A New Generation of Business Value
30% Improvement
In Overall Application
Performance
Andrew Turner, Group IT Director
Compuware Confidential. Do Not Duplicate

29. dynaTrace APM - A New Generation of Business Value2%
Overhead In Production
Jean-Michel TEXIER – CTO | David BOSSARD – Senior Architect
Compuware Confidential – Do Not Duplicate

30. dynaTrace APM - A New Generation of Business Value
Performance Test Throughput
Mike Demastrie
Lucy Monahan
Quality Assurance 3x
Compuware Confidential – Do Not Duplicate

31. dynaTrace APM - A New Generation of Business Value80
% Faster
Time to
Market
Frank NAUMANN, Head of IT
(Google translate)
100% sichtbare Klickpfade
80% weniger Lasttest-Zyklen
Erkennung von Memory Leaks
Schnellere Fehlerfindung
Beschleunigung des Softwareentwicklungsprozesses
----
Compuware Confidential. Do Not Duplicate

32. dynaTrace APM - A New Generation of Business Value
100% Lifecycle Visibility
Thomas RENNER, Director Global IT Solutions
(From Google translate)
"With dynaTrace we can grow even faster online, as we continually improve the shopping experience for our customers in terms of speed, reliability and scalability. dynaTrace the solution, which enables us as part of our strong growth is significantly enhanced service to answer questions, "Thomas Renner, Director of Global IT Solutions at Carl Zeiss Vision International said. "We use dynaTrace to identify performance bottlenecks and react to, even before they reach our customers. The fact that the PurePath technology covers the entire lifecycle of dynaTrace an application from development to production and, it also has a strong presence in the German-speaking countries with regional support, has convinced us that we can find the best APM solution for us. Ultimately dynaTrace enables us to find performance problems quickly and resolve them in a shorter time. Thus we save time and resources and at the same time offer our clients a better service, "added Renner.
---
„Mit dynaTrace können wir online noch schneller wachsen, indem wir kontinuierlich das Einkaufserlebnis unserer Kunden unter dem Aspekt der Geschwindigkeit, Zuverlässigkeit und Skalierbarkeit verbessern. dynaTrace ist die Lösung, welche uns im Rahmen unseres starken Wachstums ermöglicht, erheblich erhöhte Serviceanfragen zu beantworten“, erklärt Thomas Renner, Direktor für Global IT Solutions bei der Carl Zeiss Vision International. "Wir setzen dynaTrace ein, um Performance-Engpässe zu erkennen und darauf reagieren zu können, noch bevor diese unsere Kunden erreichen. Die Tatsache, dass die PurePath-Technologie von dynaTrace den gesamten Lifecycle einer Applikation von der Entwicklung bis hin zur Produktion abdeckt und, dass es zudem eine starke Präsenz im deutschsprachigen Raum mit regionaler Unterstützung gibt, hat uns davon überzeugt, dass wir hier die beste APM-Lösung für uns finden. Letztendlich ermöglicht uns dynaTrace, Performance Probleme schneller zu finden und diese in kürzerer Zeit zu beheben. Somit sparen wir Zeit und Ressourcen und können gleichzeitig unseren Kunden einen verbesserten Service anbieten", ergänzt Renner.
Compuware Confidential. Do Not Duplicate

33. dynaTrace APM - A New Generation of Business Value
Test €
Production
Development 1
System Across
The Lifecycle
Eric Nordmann, Project Leader
Compuware Confidential. Do Not Duplicate

34. dynaTrace APM - A New Generation of Business Value
More Power,
Less Efforts.
Simple!
Dr. Carsten Schinzer
Compuware Confidential – Do Not Duplicate

35. dynaTrace APM - A New Generation of Business Value
100% Visibility
“esure had previously been using CA Wily Introscope for more than five years, but it is a very component-centric and it did not provide an end-to-end view of the company's infrastructure.”
Darren Edwards, IT Service Manager
Compuware Confidential – Do Not Duplicate
Compuware Confidential. Do Not Duplicate

36. Solution Adoption Journey
Production
Phase 2
Browser Test
Automation
User behavior
Business Impact
Phase 3
Build integration
Regression Mgmt.
Advanced SLAs
Multi-layer view
Phase 4
Business dashboards
Conversions
Transaction Optimization
Phase 1
24x7 Troubleshooting
DevOps collaboration
Basic reporting
Loadtest Troubleshooting
Dev Team Collaboration
Basic Reporting
Pre-production

37. Compuware APM Evolution “Our Performance Journey”
Synthetic End-user Experience
Troubleshooting and Predictive Analysis
Real End-user Experience
SaaS Internet End-user Experience
Server Performance
Network Performance
J2EE and .NET Performance
Business Service Management
1993
1995
1998
1999
2004
2005
2007
2009
Cross Lifecycle Java and .NET Performance
Predictive Analytics
2011