1. Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325

2.  Why retailers should embrace innovation  Making the shift from a retail company that uses technology to a technology company that runs retail  How to shape a global omni-channel supply chain that can dynamically respond to customer demand LEARNING POINTS @SAHAL_LAHER @BrooksBrothers

3. AGENDA  Are you ready for Omni-Channel?  Disrupt or Be Disrupted!  Evolution of the Customer Experience  Collapsing the silos across channels  Everyone and everything is connected!  Personalization of Retail  The Speed of Retail  Fulfillment Flexibility  Rise of the Millennials  What is Brooks Brothers doing about it?  Phased Approach  Near term vision and solution map  Long term vision and solution map @SAHAL_LAHER @BrooksBrothers

4. Are you ready for Omnichannel?! @SAHAL_LAHER @BrooksBrothers

5. Disrupt or Be Disrupted*! *Steve Lucas, President: SAP Platform Solutions @SAHAL_LAHER @BrooksBrothers

6. Evolution of Customer Experience @SAHAL_LAHER @BrooksBrothers

7. Collapsing the silos across channels @SAHAL_LAHER @BrooksBrothers

8. Everyone and everything is connected! @SAHAL_LAHER @BrooksBrothers

9. Personalization of Retail @SAHAL_LAHER @BrooksBrothers

10. The Speed of Retail @SAHAL_LAHER @BrooksBrothers

11. Fulfillment Flexibility With 12 more fulfillment centers, Amazon will reach 50% of the US population with same day delivery @SAHAL_LAHER @BrooksBrothers

12. Rise of the Millenials @SAHAL_LAHER @BrooksBrothers

13. Brooks Brothers Journey @SAHAL_LAHER @BrooksBrothers

14. This is more than a technology project… Strategy and Vision Sequencing and PrioritizationCustomer ExperienceTechnologyPeople and Change ManagementLogistics @SAHAL_LAHER @BrooksBrothers

15. Priority #1 – Customer Master Understand the customer as a unique individual by collating all interactions and sales across all channels into one place @SAHAL_LAHER @BrooksBrothers

16. Priority #2 – Translate Data into Insights “If I had asked people what they wanted, they would have said better Excel Spreadsheets.” @SAHAL_LAHER @BrooksBrothers

17. Priority #3 - Inventory Intelligence Break down the barriers between channels and have the right product in the right place at the right time. @SAHAL_LAHER @BrooksBrothers

18. Priority #4 – Accurate Demand Forecasting “Combine art and science to develop a dynamic and robust way to forecast customer demand” @SAHAL_LAHER @BrooksBrothers

19. Priority #5 – Personalization “Maximize every customer interaction by focusing on what is important to that customer, generic doesn’t work anymore” @SAHAL_LAHER @BrooksBrothers

20. Roadmap Summary PHASE 1 CAR Foundation plus CRM Omni-channel Customer Master with SAP CRM – Customer Interaction Center POS/DM PHASE 2 CAR Planning Assortment Planning Merchandise Planning PHASE 3 FMS Europe Pilot Global Rollout PHASE 4 Retire Legacy Systems JDA and SAP AFS are fully retired SAS data warehouse is decommissioned with all data now in HANA @SAHAL_LAHER @BrooksBrothers

21. Conceptual Snapshot SAP FMS @SAHAL_LAHER @BrooksBrothers

22. Near term Vision and Solution Map @SAHAL_LAHER @BrooksBrothers

23. Long term Vision and Solution Map @SAHAL_LAHER @BrooksBrothers

24. STAY INFORMED Sahal Laher: @sahal_laher Brooks Brothers: @BrooksBrothers Follow the ASUGNews team: Tom Wailgum: @twailgum Chris Kanaracus: @chriskanaracus Craig Powers: @Powers_ASUG @SAHAL_LAHER @BrooksBrothers

25. THANK YOU FOR PARTICIPATING Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: RL2325 For ongoing education on this area of focus, visit www.ASUG.com @SAHAL_LAHER @BrooksBrothers