1. Advertising Plan for June & July 2015
How are we moving forward?

2. Goals? BRAND AWARENESS: RETAIL: Subaru = Adventure
The best adventure, is yours
Highlight lifestyle/emotion
New target market must be reached & influenced…
RETAIL:
Forester Demo campaign
Increased interest/sales
WRX CAMPAIGN:
Re-ignite interest & sales on WRX
Specific retail campaign to be communicated by sales department.
PRIMARY:
LSM: 9+
35 – 55yrs
With Children
60% Gauteng
PRIMARY:
LSM: 9+
30 – 55yrs
Motoring enthusiasts, performance focused

3. Media Cycle CONSISTENCY breeds FAMILIARITY LIKING CLOSING THE LOOPTV
Radio (TBC)
Print/ Press
Digital
dealers
CLOSING THE LOOP
HIGH REACH - POSITIONS BRAND
CONSISTENCY
breeds
FAMILIARITY
LIKING
REPITITION/FREQUENCY
Focus on call-to-action.
RESEARCH & CONVERT TO LEADS.
Educate on brand, models & campaign. DEALER NETWORK & MEDIA FLEET.

4. Messaging
Dealers to structure their own deals specific to the 2014 Forester Demo Campaign.
WRX retail communication to follow.
TV advertising commences on Saturday, 06 June 2015.

5. Messaging
Outback Safari Trip to continue on TV up to mid-June on MNET via sponsorship of The Blacklist Season ll.
Remember to provide your regular reports regarding Outback sales to Willem Reyneke.

6. Media Schedule

7. Considerations Dealers must be informed by SSA.
4 separate messages to market:
Brand = Adventure
2015 Outback Safari Trip
Forester Demo Campaign
WRX positioning as performance sedan
Retail elements designed and communicated to network.
Additional creative elements can be ordered from SSA as needed by any dealer.
All info loaded onto Let’s Talk for easy reference.
TV Campaigns kick off 06 June 2015.