1. © INYATHELO1 Effective Online Strategies for the Advancement Operation by Jannie Smith

2. © INYATHELO2 3 million donors made a total of 6.5 million donations online Donations for the campaign totalled more than $770 million Of those 6.5 million donations, 6 million were $100 or less The average online donation was $80 The average donor gave more than once Raising the bar

3. © INYATHELO3 Estimates in: 2001 = $550 Million 2003 = $1.9 Billion 2005 = $4.53 Billion 2007 = $10.44 Billion 2009 = $15.48 Billion Globally more than $30 billion in Online Donations and growing Over ZAR 200 billion per year… No Boundaries Fundraising in the digital age

4. © INYATHELO4 The rules haven’t changed: Communication Donor Management Campaigns Financial Management The tools have... Reaching the bar

5. © INYATHELO5 Source: http://www.socialnetworkingwatch.com, 20 April 2010 The learning age

6. © INYATHELO6 Communication

7. © INYATHELO7 Communication

8. © INYATHELO8 The Conversation Prism

9. © INYATHELO9 Social Media

10. © INYATHELO10 Source: http://www.facebook.com, November 2010 Social networking: Facebook

11. © INYATHELO11 Social networking: Facebook

12. © INYATHELO12 Interact with your stakeholders – followers Condensed information for the time-starved, internet savvy professional Setting Up Your Company Profile Following on Twitter Promote It Everywhere Failing Twitter Make Updating Easy With Apps and Cells Send Thank You Notes Keeping It Going Writing a Good Tweet Social networking: Twitter

13. © INYATHELO13 Social networking: Twitter

14. © INYATHELO14 Social networking: Flickr

15. © INYATHELO15 Social networking: YouTube

16. © INYATHELO16 Social networking: YouTube

17. © INYATHELO17 Social networking: LinkedIn

18. © INYATHELO18 Social networking: Blogging

19. © INYATHELO19 Social networking: Blogging

20. © INYATHELO20 Email

21. © INYATHELO21 Monitoring Who should be responsible for my online presence? Where do I begin with understanding SM? Policy? Frequency and content Purpose Celebrities

22. © INYATHELO22 Social marketing compass

23. November 15© INYATHELO23 A toolkit: GivenGain

24. © INYATHELO24 GivenGain: Features

25. © INYATHELO25 GivenGain: NGO clients

26. © INYATHELO26 Online fundraising

27. © INYATHELO27 Online Causes

28. © INYATHELO28 Online Activists

29. © INYATHELO29 Thank you Inyathelo The South African Institute for Advancement PO Box 43276 Woodstock 7915 Cape Town | South Africa Tel +27 21 465 6981 Fax +27 21 465 6953 www.inyathelo.co.za Jannie Smith – GivenGain Foundation South Africa web: www.givengain.com email: jannie@givengain.com twitter: @smufafa