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© nfpSynergy People and Planet Telephone: (020) 7426 8888 Web: www.nfpsynergy.net
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© nfpSynergy Methodology Fieldwork dates: Sample: Methodology: Online survey Data: Fieldwork carried out by nfpSynergy 2
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© nfpSynergy Q1,2,3 Basic demographic of respondents
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© nfpSynergy Q4. Which of the following best describes your current situation?
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© nfpSynergy What do you understand about Fairtrade? 5
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© nfpSynergy Q5. How much you agree or disagree with each statement as an important part of how Fairtrade works.
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© nfpSynergy Q6.Which (if any) of the following do you think benefit from Fairtrade?
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© nfpSynergy What do you understand about Fairtrade products? 8
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© nfpSynergy Q7. Which of the following products do you think are sold with the Fairtrade label?
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© nfpSynergy Q8. How often do you or someone in your family or house, buy Fairtrade products?
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© nfpSynergy Q9. Where do you buy your Fairtrade products? (please tick all that apply)
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© nfpSynergy Why do you buy or might you buy Fairtrade?
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© nfpSynergy Q10. Why do you buy your Fairtrade products? (Please rate these factors by how important they are to you)
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© nfpSynergy Q10 (cont.) Why do you buy your Fairtrade products? (Please rate these factors by how important they are to you)
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© nfpSynergy Q11. Which of the following things would you like to see happen in the future? (please tick a box for each idea)
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© nfpSynergy Your opinions on companies
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© nfpSynergy Q12. How much do you agree with the following statements about corporations?
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© nfpSynergy Q13. In which of the following areas do you think companies most need to improve their behaviour? (please select up to three options)
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© nfpSynergy Q14. Which (if any) business sector are you concerned about?
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© nfpSynergy Q15. How much do you agree/disagree with the following statements about the relationship between companies and governments?
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© nfpSynergy Q15 (cont) How much do you agree/disagree with the following statements about the relationship between companies and governments?
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© nfpSynergy Your opinions
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© nfpSynergy Q16. How do you think you can influence the behaviour of corporations? (please tick all that apply)
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