1. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 18 New Directions and Challenges

2. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Demographics Culture Natural resources

3. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Demographics Demographic divide: It is widening The world’s population is expected to rise to _______________ _______________ are also affected by changes in life expectancy

4. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Top 10 most globalized countries Hong Kong Singapore Switzerland Sweden Hungary

5. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Technological development New routes between and among countries and consumers that were basically impassable have been opened, creating a ________________

6. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Culture Highly similar with respect to macro issues such as: Cultural clashes are expected at the micro level Cocooning:

7. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Economic development The economic crisis that began in 2008 rocked the world dramatically! Economic stimuli put into play by any one nation rapidly affects other countries and triggers responses

8. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Natural resources Concern about our natural resources and sustainability has led to the following predictions:

9. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Political and legal Globalization of markets has taken place against a backdrop of political instability Terrorism, the root causes being

10. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. International Drivers—A Marketer’s External Environment Corruption is a Future business leaders expect laws to guide their actions rather than utilizing a moral compass to determine right and wrong in decision making

11. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Balancing global and local expectations Innovation Collaborative partnerships Connecting with the world’s customers Technology-based marketing research

12. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Balancing global and local expectations

13. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Collaborative partnerships

14. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Metanational innovators: Such partnerships result in companies becoming subsidiaries of major multinational companies Other companies look for new market-entry opportunities by allowing their stocks to be bought and sold publicly

15. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Connecting with the world’s customers Companies had one-way communications with the customer—via ___________________ Curative international marketing – Interactive digital media changed the landscape of a marketer’s world

16. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Marketers and consumers connect via:

17. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts Technology-based marketing research

18. © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Marketer of the Future— Strategic Efforts