1. THE INCOME PROTECTION CONVERSATION Individual Disability Insurance For Producer Information Only. Not For Use In Sales Situations.

2. 1 in 4 of today’s 20-year olds will become disabled before retiring. 1 Nearly 50% of Americans would be in financial trouble in one month or less following a disability 2 1 Social Security Administration Fact Sheet, April 2014 | 2 The Life and Health Foundation for Education (LIFE) survey, conducted by Kelton, April 2012, most recent data available | 3 Employee Benefit Research Institute 2014 Retirement Confidence Survey underwritten by the Principal Financial Group ® Income protection is important The #1 reason for an unexpected early retirement is health problems. 3

3. For Producer Information Only. Not For Use In Sales Situations. Financial advisors that take a comprehensive approach with clients, including offering Individual Disability Insurance, earn 43% more than those that do not. Source: 2013 Principal Life Insurance Company retail sales data

4. For Producer Information Only. Not For Use In Sales Situations. What do you sell? Disability insurance Life insurance IRAs Mutual funds 401(k) Group benefits YOUR OPPORTUNITY Help clients protect their most valuable asset.

5. For Producer Information Only. Not For Use In Sales Situations. Top 5 Reasons to Sell Individual Disability Insurance 1 It’s a great door opener. 2 Upon a disability, it helps your clients pay daily living expenses and bills, including premiums on other insurance products they have with you. 3 It helps you diversify your portfolio offering and provides attractive compensation. 4 It’s part of your due diligence. 5 Solutions are available in sought-after markets (e.g., business owners and higher-income individuals)

6. For Producer Information Only. Not For Use In Sales Situations. IF YOU SELL GROUP BENEFITS…

7. For Producer Information Only. Not For Use In Sales Situations. Group LTD is a good start… Group benefits Individual DI insurance can protect more or your client’s income Full paycheck. Healthy and working. Group LTD benefits before taxes Group LTD benefits after taxes For the cost of 1 to 3 pennies…

8. For Producer Information Only. Not For Use In Sales Situations. Supplemental coverage – at a discount 20% DISCOUNT 1 1 – Multi-life discount. Available when three or more employees with a common employer purchase Individual Disability Insurance from Principal Life. Referral opportunity: Your client’s coworkers need coverage, too. Group benefits

9. For Producer Information Only. Not For Use In Sales Situations. IF YOU SELL LIFE INSURANCE…

10. For Producer Information Only. Not For Use In Sales Situations. Total Risk Protection Life insurance Death benefit Life Insurance Disability Insurance “Living” benefit INCOME REPLACEMENT | It takes two.

11. For Producer Information Only. Not For Use In Sales Situations. Life Insurance Sales Opportunities 1 Starting a career or graduating college 2 Recent life change and seeking life insurance (e.g., home purchase, marriage, new baby) 3 Has life insurance with a waiver of premium rider or illness advance death benefit rider TRIGGERING EVENTS

12. For Producer Information Only. Not For Use In Sales Situations. Streamlined Underwriting Programs Life Insurance Combination TeleApp: 10 additional questions Current employment Business ownership Employment tenure and future plans Use of disability benefits Pregnancy 1-888-TeleApp SELLING LIFE AND DI FROM PRINCIPAL LIFE TOGETHER No lab tests 1 Fewer requirements One TeleApp call Accelerated turnaround timing Additional guidelines apply. 1 – Simplified DI: No blood, urine, exams, EKGs or APSs required, unless a significant medical condition is reported by MIB, significant medical information is obtained from the TeleApp or other available information, or any other disability coverage has been issued or applied for on a non-medical basis. Applications could be rated, ridered or declined based on all underwriting information available; this is not a guaranteed issue program. Urine/HIV test is required in Maine. Subject to Issue & Participation limits and minimum premium requirement. Accelerated Life Underwriting: For those with no significant medical or non-medical conditions; based on age and face amount requirements.

13. For Producer Information Only. Not For Use In Sales Situations. IF YOU OFFER RETIREMENT PLANNING…

14. For Producer Information Only. Not For Use In Sales Situations. Retirement savings need protection Retirement Planning Assumptions: $2,000/month contributions beginning at age 30, 5% rate of return and age 65 retirement. Potential loss due to disability at age 40 without continued contributions to retirement savings.

15. Retirement Completion Retirement Planning DI RETIREMENT SECURITY Pays disability benefits to a trust for retirement income. For Producer Information Only. Not For Use In Sales Situations.

16. IF YOU OFFER INVESTMENT SERVICES…

17. For Producer Information Only. Not For Use In Sales Situations. Income: An asset worth millions Wealth management & Investments AGE Annual Income $75,000$100,000$150,000$200,000 30$6,774,000$9,032,000$13,548,000$18,064,000 40$3,580,000$4,773,000$7,159,000$9,545,000 50$1,618,000$2,158,000$3,237,000$4,316,000 POTENTIAL EARNINGS TO AGE 65 (with 5% annual salary increases)

18. For Producer Information Only. Not For Use In Sales Situations. Manage it like any other asset Investment managementIncome Protection Wealth management & Investments Fee: 2% of assetsCost: 2% of income

19. For Producer Information Only. Not For Use In Sales Situations. But, can my clients afford it?

20. For Producer Information Only. Not For Use In Sales Situations. The cost of doing nothing Purchasing a DI policy and receiving monthly benefits in the event of the unexpected. Self-insuring and trying to come up with the money when income stops. WHAT’S MORE COSTLY?

21. For Producer Information Only. Not For Use In Sales Situations. Coverage is affordable OFTEN LESS THAN MONTHLY TECHNOLOGY EXPENSES DI Assumptions: $1,000 monthly benefit, male, age 25, Michigan resident, 5A occupation class, non-tobacco, 90-day elimination period, to age 65 Benefit Period and Your Occupation Period, Residual and Recovery Benefit rider. While we believe the information presented about the other companies to be accurate, Principal Life Insurance Company does not guarantee its accuracy or condone its use to disparage other companies or their products.

22. For Producer Information Only. Not For Use In Sales Situations. You’re rewarded, too.

23. For Producer Information Only. Not For Use In Sales Situations. 1 – FYCs for standard issue (GSI) cases are 45% if Employer Paid; 40% if Voluntary. Commissions may be reduced for GSI DI cases with a premium discount greater than 25%. 2 – During the Conditionally Renewable Period, a renewal commission of 4% will be paid to the servicing producer if the policy was issued after May 2006 regardless of FYCs. 3 – Renewal commissions in policy years 11 and later are contingent upon $5,000 of first-year commissions earned on disability insurance policies issued in the prior calendar year. If you’re retired and have $125,000 of individual disability insurance premium inforce at the time of your retirement, renewals will be vested in years 11 and later regardless of prior contingency. You must notify us in writing of your retirement. FIRST-YEAR COMMISSIONS 1 ISSUE AGE 18-64 50% occupation classes 6A-3A 45% occupation classes 2A-A ISSUE AGE 65+4% for all occupation classes RENEWAL COMMISSIONS 2 (DI FYCs earned in year policies issued) Years 2-5Years 6-10Years 11+ 3 $0 - $4,9995% 3% $5,000 - $9,99910%7%3% $10,000 - $14,99912%10%3% Compensation Strong first-year commissions Tiered ongoing renewals Quality Business Bonus Quality Producer Bonus

24. For Producer Information Only. Not For Use In Sales Situations. Annual DI premium: $30,000 Assumptions: HH750, 6A/5A/4A/3A occupation class, 100% persistency, Annual DI Premium = $30,000; Issue Ages of 18-64 Year 1 2 3 4 5 6 7 8 9 10 Cumulative earnings over 10 years: $427,500 Percentage of income from renewals: 45% Sample earnings potential

25. For Producer Information Only. Not For Use In Sales Situations. Questions? Please remember to abide by the company's policy on disclosure of compensation. You can obtain more information, as well as a sample disclosure form, at www.principal.com. No part of this presentation may be reproduced or used in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage and retrieval system, without prior written permission from the Principal Financial Group ®. DI Retirement Security is issued as a non-cancelable, guaranteed renewable, individual disability income insurance policy. It is not a pension or retirement program or a substitute for such a program. DI Retirement Security is not available for government employees or anyone who is over insured based on Principal Life's current issue and Participation guidelines. It may not be available or the benefit amount may be reduced for certain occupations if there is existing DI coverage with lifetime benefits. Additional underwriting guidelines may apply. Insurance issued by Principal Life Insurance Company, a member of the Principal Financial Group ®, Des Moines, IA 50392. DI9173 | 11/2014 | © 2014 Principal Financial Services, Inc