1. Kari Brooks, Alexander James, Tony King, Amanda Kuster University of Central Arkansas Team Leader A. Kuster Studentaffairs.com 2013 Virtual Case Study Competition

2. Overview and Agenda Overview Convene to address the growing disconnect between Sunnyvale University and surrounding Community Create and implement an action plan to bridge the disconnect Agenda Reasons for meeting Plan of Action Concerns Research Questions

3. Problem (Why) Problem Statement The relationship between Sunnyvale University and the community is beginning to rapidly deteriorate Why is this a problem Community and student relationship is vital because they live in the close vicinity and must have a symbiotic relationship in order to have a positive reputation of the institution and the community. Why is this a problem More effective and visible advocacy for community driven efforts to improve outcomes (such as educational attainment, economic development, violence prevention, and others) (Leiderman, Furco, Zapf, & Goss, 2003) A benefit in a partnership with the community would be “growth in college student understanding and potential for informed citizenship” (Leiderman, Furco, Zapf, & Goss, 2003) i.e. taking pride in the community they live in and not vandalising it Access to people (administrators, staff, faculty) who can serve on boards of community organizations or participate meaningfully on community planning (Leiderman, Furco, Zapf, & Goss, 2003) i.e. us the Community Action Committee and partnered faculty and staff Access to programs that bring community members and youth on campus for residential or nonresidential skill building or leadership training (Leiderman, Furco, Zapf, & Goss, 2003) i.e Sunnyvalle “Make a Difference Day”

4. Action Plan Community Partnership Create a tradition Build networking opportunities Alternative University and Community Activities

5. Implementation of Plan Bring the community to the campus and the campus to the community in a positive manner. Annual Traditional Event Alternative Route Community Building/Networking

6. Creating a Tradition Consist of One Day with two events Make a Difference Day during the day A Celebration of neighbors helping neighbors. A chance for the community and members of Sunnyvalle University to come together to make a difference and take pride in their community. Sunnyvalle Daze in the late afternoon/evening. Hosted by Sunnyvalle University. A chance for area businesses to advertise what is in the community. Offering discounts, samples, and information to attendees who are from the university and community.

7. Building a Network Internship Service Creation of online server Businesses from the community will invite students for internship opportunities Contact information can be exchanged between parties Students will be encouraged to talk to future employers at SunnyDaze

8. Alternative Activities Goal of these events To provide alternative and frequent events for students to remove them from disrupting the community. I.e. Walking through private property. On-campus activities that will provide a different venue for social events; I.e. Alternative to bars downtown Implement a Student Safe Walk Program Program in which students accompany fellow peers along a designated route from the bars to avoid disturbing the community

9. Social Media Use of Hashtags Twitter, Instragram and Facebook Use of social media Not only to relate to and connect our current college students as well as alumni to the surrounding community Opportunity to informally assess events such: Make a Difference Day and Sunnyvale Days Students and community members have the opportunity to post/tweet/snapshot their favorite events/activities/services Service they may have been a part of Favorite vendor they met

10. Concerns Lack of funding and support With all of the events that we have planned, money will be needed to advertise, promote, and produce events like Sunnyvale Daze Time Making sure to implement these events within reasonable time line that can fit within the academic year Tension Community and Students having different ways of implementing programs that we are suggesting Participation Lack of interest by community and students in the initial start of these programs.

11. Relevant Theories Kohlberg’s theory of moral development states that there are “two factors that contribute to moral stage: exposure to higher-stage thinking and equilibrium” (Evans, 2010, p. 102). Rest’s shema: “personal interest schema puts focus on the self and recognizes some awareness of the others in making moral decisions” (Evens, 2010, p. 106)

12. Theory Application Kohlberg’s theory-the community service learning project will help expose students to community issues, and to learn how valuable efforts towards their community, outside of the university, can make difference to those community members. Rest’s Shema-Recognizing others will be from the exposure to Make a Difference Day, and other on campus events. Students will learn about themselves in the process of helping rebuild parts of the community.

13. Video links http://youtu.be/SAOcvwHzIUU

14. Reference Evans, N. J., Forney, D. S., & Guido-DiBrito, F. (2010). Student development in college: Theory, research, and practice. San Francisco: Jossey-Bass Publishers. Leiderman, S., Furco, A., Zapf, J., & Goss, M. (2003). Building partnerships with college campuses: Community perspectives. A Publication of the Consortium for the Advancement of Private Higher Education’s Engaging Communities and Campuses Grant Program. Washington, DC: The Council of Independent Colleges