1. What is Share the Road? Pro Walk / Pro Bike Conference September 6, 2006 brought to you by the brought to you by the Marin County Bicycle Coalition Marin County Bicycle Coalition

2. So, what is Share the Road? What’s that sign mean? What’s that sign mean? Who shares with whom? Who shares with whom? –vehicles with bicycles? –vehicles with motorcycles? –cars with trucks? Who watches out for whom? Who watches out for whom? Don’t I get to pick who I share with? Don’t I get to pick who I share with? Across the country, it is clear that the concept is NOT clear!

3. A motorist’s perspective… Ahhhh… the open road….just for me...

4. A cyclist’s perspective… Ahhhh… the open road…. for me and my cycling friends...

5. Share The Road is… a code of conduct that promotes cyclist and motorist safety: a code of conduct that promotes cyclist and motorist safety: –obeying traffic laws –knowing your legal rights –being courteous a campaign that target drivers AND riders equally a campaign that target drivers AND riders equally

6. The birth of a Share The Road powerpoint Common issues nationwide: Common issues nationwide: –Lack of understanding of traffic law and rights –Bicycle-vehicular collisions –Road rage attitudes.

7. The powerpoint’s messaging: TRAFFIC LAWS. Generally, motorists and cyclists are subject to the same traffic laws Generally, motorists and cyclists are subject to the same traffic laws Cyclists and motorists: Cyclists and motorists: – Follow the Same Rules – Share the Same Roads – Have the Same Rights

8. Wrong Way Left turn from right edge Driveway rideout Stop/ signal Oncoming left turn Right hook (Right turn from behind) Stop/signal Swerve Door Driveway yield OvertakingOvertaking Misc. Source: BikeEd Instructor Manual Based on Effective Cycling MOTORIST CYCLISTCYCLIST Motorist/ Cyclist Collisions The powerpoint’s messaging: COLLISIONS Collisions are caused by both motorists and cyclists almost 50%:50% Collisions are caused by both motorists and cyclists almost 50%:50%

9. WRONG-WAY RIDING CYCLISTCYCLIST 14%

10. Be aware of cyclistsBe aware of cyclists Yield to cyclists crossing the streetYield to cyclists crossing the street WRONG-WAY RIDING – Share the Road Behaviors Never ride against traffic Never ride against traffic Cross the street safely at intersections or crosswalks Cross the street safely at intersections or crosswalks

11. The powerpoint’s messaging: SAFE TRAVEL SPACE Marginalized to a non- existent shoulder. Sharing the road with safe travel space Sharing the road with safe travel space

12. What is “Practicable”? NO… 3 ft. min 2-3 ft. + YES!

14. The powerpoint’s messaging: COURTESY Inclusion of common sense tips that can prevent collisions Inclusion of common sense tips that can prevent collisions.

15. The powerpoint’s messaging: WHAT’S THAT CYCLIST DOING? using a hand signal…. Driver’s seat views of cyclists waiting at a stop sign…

17. Share The Road Toolkit The “How To Transform Road Use Attitudes and Behaviors in Your Community” reference The “How To Transform Road Use Attitudes and Behaviors in Your Community” reference

18. So what’s the problem? In 2005 alone, 5,849 nonmotorists were killed by motor vehicles: 4,881 pedestrians, 784 pedalcyclists, and 184 other/unknown. (source: National Center for Statistics and Analysis - Motor Vehicle Traffic Crash Fatality Counts and Estimates of People Injured for 2005 – FARS & GES August 2006) In 2005 alone, 5,849 nonmotorists were killed by motor vehicles: 4,881 pedestrians, 784 pedalcyclists, and 184 other/unknown. (source: National Center for Statistics and Analysis - Motor Vehicle Traffic Crash Fatality Counts and Estimates of People Injured for 2005 – FARS & GES August 2006) “A motorist is less likely to collide with a person walking or bicycling if more people walk or bicycle …” (source: “Safety in numbers: more walkers and bicyclists, safer walking and bicycling,” Injury Prevention 2003; 9:205-209). “A motorist is less likely to collide with a person walking or bicycling if more people walk or bicycle …” (source: “Safety in numbers: more walkers and bicyclists, safer walking and bicycling,” Injury Prevention 2003; 9:205-209).

19. Why are Share the Road campaigns the solution? Because they can: save lives save lives teach children responsible, safety- minded behaviors as they begin riding bicycles teach children responsible, safety- minded behaviors as they begin riding bicycles provide increased education about the shared rights and responsibilities of motorists and cyclists provide increased education about the shared rights and responsibilities of motorists and cyclists

20. Share the Road national survey directly solicited 400 contacts via emaildirectly solicited 400 contacts via email Bicycle coalitions and advocate groups Bicycle coalitions and advocate groups State DOTs and police departments State DOTs and police departments Cities and Counties Cities and Counties Cycling teams and clubs Cycling teams and clubs received 29 responsesreceived 29 responses included 32 Case Studiesincluded 32 Case Studies 12 coalitions / advocate groups 7 Cities and Counties 6 State DOTs

21. Share the Road campaign types 1.Motorist/Cyclist Education 2.Driver Education 3.Youth (Pre-driver) Education 4.Bike Rides 5.Public Awareness (multi media) 6.Public Awareness (single media )

22. Share the Road campaign trends Duration: 9 Three + yrs annually 9 Three + yrs annually 7 Three + yrs year-round 7 Three + yrs year-round 6 Three + yrs wkly, monthly, bi-monthly 6 Three + yrs wkly, monthly, bi-monthly 5 One-three yrs 5 One-three yrs 5 up to 1.5 yrs short term pilot 5 up to 1.5 yrs short term pilot

23. Share the Road campaign trends Range: 12 statewide 12 statewide 12 region/countywide 12 region/countywide 5 single city 5 single city 1 multiple cities 1 multiple cities 1 nationwide 1 nationwide 1 two schools 1 two schools

24. Share the Road campaign trends Funding: 14 federal grants 7 self-funded 4 corporate grants/sponsors 5 local/state grants 3 contracts 1 each: sales tax, city, police depts, fee-based

25. Share the Road campaign trends Partners: 13 DOTs 6 Depts Public Health/Safety 6 law enforcement agencies 3-4 each: DMV, vol. members, advocate orgs, schools, bike shops, neighborhood assocs. 1-2 each: bike team/club, Dept. of Edu., Bike Advisory Group, Park/Rec Dept, city, Transit Authority, YMCA, AAA, law firm, bus/metro agency, local business, school/university

26. Share the Road campaign trends Evaluation Criteria (measurable issues): 8 crash types 8 crash types 8 behavior modification 8 behavior modification 7 # of people contacted 7 # of people contacted 7 bicycle ridership 7 bicycle ridership 6 injury counts 6 injury counts 3 crash locations 3 crash locations 3 citation counts 3 citation counts

27. Share the Road campaign trends What constituted ‘success’: 13 total/increasing numbers reached 13 total/increasing numbers reached 6 evident behavior modifications 6 evident behavior modifications 4 received positive feedback 4 received positive feedback 2 fatalities fell or leveled off 2 fatalities fell or leveled off 7 success rating ‘Not Available’ 7 success rating ‘Not Available’ (22% of Case Studies) (22% of Case Studies)

28. Share the Road campaign trends 5 Top Challenges: resources to conduct effective outreach (funding, staff, volunteers, partners, time) resources to conduct effective outreach (funding, staff, volunteers, partners, time) accurately quantifying success accurately quantifying success reaching motorists and cyclists equally reaching motorists and cyclists equally contacting underserved populations contacting underserved populations getting local partner involvement getting local partner involvement

29. Campaign Recommendations Funding: Repeat, accessible funding will allow routine campaign implementation, leading to greater message saturation and behavior changes. Evaluation: Standardized (national?) methods will allow for consistent measurements of results that are quantifiable and comparable.

30. Acknowledgement For more information, contact: Kim Baenisch, Executive Director Kim Baenisch, Executive Director Marin County Bicycle Coalition Marin County Bicycle Coalition www.marinbike.org www.marinbike.org (415) 456-3469 x 1# (415) 456-3469 x 1# kim@marinbike.org kim@marinbike.org This presentation was made possible by a grant from the National Highway Traffic Safety Administration (NHTSA)