1. 1 Commercial Uses of Eyetracking Alan Woolrych School of Computing and Technology University of Sunderland UK

2. Background My current research involves the assessment of usability inspection methods I have worked on many usability projects with local, national and international companies

3. Evaluating Usability Consultation includes both expert inspection and user testing …sometimes a combination of both We have a modern ‘tape less’ usability lab, fully digital including screen capture and participant video …we also have an eye tracking system

4. ‘Commercial’ Uses of Eyetracking I fully understand the role and benefits of eyetracking in research In commercial use, eyetracking data has so far only helped us in demonstrating usability issues – not find them!

5. ‘Commercial’ Uses of Eyetracking So far I cannot justify the extra cost of incorporating eyetracking into user testing to clients I would prefer this not to be the case…hence my participation in this workshop!