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©2012 NPI, Inc., All rights reserved. Product Name _______________________________ Mini Course Template #1: Your Category Definition Your Product Description:___________________________.

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Presentation on theme: "©2012 NPI, Inc., All rights reserved. Product Name _______________________________ Mini Course Template #1: Your Category Definition Your Product Description:___________________________."— Presentation transcript:

1 ©2012 NPI, Inc., All rights reserved. Product Name _______________________________ Mini Course Template #1: Your Category Definition Your Product Description:___________________________ Your Possible New Category Definition _____________________________________________________________ ____________________________________________________________ _____________________________________________________________ ____________________________________________________________

2 ©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Benefit and Positioning Benefit Definition (Select only one benefit category from six) _____________________________________________________________ Positioning (Expression of the Benefit to Customers) _____________________________________________________________ ____________________________________________________________

3 ©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Benefit and Positioning Identify Benefit of three competitors ______________________ ________________________________ Changes learned from Idea Fair, Summer Sessions and Assignments: _________________________________________________________________________ ___________________________________________________________

4 ©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Branding  Describe original name and new brand that reinforces the Benefit and Category of your business. _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________  Why do you feel that it is an appropriate brand? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _________________________________________________

5 ©2012 NPI, Inc., All rights reserved. Mini Course Template 3: Platforms and Pillars Platform of Products: Initial Entry _____________________________________________________________ Additional products in Platform ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________

6 ©2012 NPI, Inc., All rights reserved. Mini Course Template 3: Platforms and Pillars Define 3 Pillars…maximum 3 lines each.____________________________________________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ ____

7 ©2012 NPI, Inc., All rights reserved. Target Markets  Primary Target____________________________________ How does Benefit/Positioning Address this Target? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ________________________________________________________  Secondary Targets and Supporting Benefit /Positioning __________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ______________________________________________________________ 7

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