1. Copy Data Management for Analytics Catalogic ECX Manage, Orchestrate and Analyze Copy Data for Analytics

2. Agenda 2 Copy Data Analytics ChallengesCopy Data Management Value PropositionCatalogic Software’s Solution OverviewProduct Demonstration – http://data.catalogicsoftware.com/ibmhttp://data.catalogicsoftware.com/ibm IBMinfo@catalogicsoftware.com

3. Four use cases Each requiring its own solution All with common, overlapping storage services Separate and complex to deploy Costly to implement & manage Results in data silos Creates software, hardware and data sprawl Multiple Solutions – Multiple ‘Common’ Services 3 BACKUP/DRDev/Test - DevOpsTEST/DEV, DEVOPSANALYTICS DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE DATA SERVICES COPYOPTIMIZE MOVESTORE

4. Big Data workload (Analytics) Resilient workload (Mirror) Non production workload (Test/Dev or DevOps) Compliance workload (Archive) Resilient workload (Disk Backup) Recovery workload (Tape Backup) Primary Data Today’s IT Challenge: Drowning in a Deluge of Copy Data Result: Increased cost and complexity and no additional business value 4 Source: IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875 COPY DATA GROWTH Storage Growth Time Primary Data ~35% YoY 23 6 1 1 ? Copy Data will be a $51B problem by 2018 Consumes as much as 60% of disk capacity Drives 65% of Storage Software and 85% of the Storage Hardware spending Almost all copies sit idle Copy Data Mgmt Gap Geometric Copy Data Growth Appropriate Data Growth Linear Data Growth 50+ Copies 23 1 1

5. Analytics Process – Before Challenge with this process –ETL data is ‘stale’ –Difficult, slow, long process – each group needs separate ETL process for data – lots of scripting –Resultant analysis is not useful, stale, not real- time –No competitive advantage 5 Data set made available via data recovery process (never refreshed) Marketing team performs analytics on some ETL data set Sales team performs analytics on some ETL data set M S Business Decision Made F Finance team performs analytics on some ETL data set

6. LEVERAGE Catalogic’s Copy Data Management Platform 6 Your Infrastructure Virtual snapshot and replication capabilities Catalogic ECX Copy Data Management Platform Catalog, Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud Downloadable VM Agentless Use Cases Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and Enhanced Recovery Orchestration and Automation of application consistent Snapshots and VMware VADP Copy Images Copy Data Orchestration and Automation Full actionable catalog for Snapshot / File analytics /Protection Compliance Search, Report and Analyze Copy Data Catalog and Analytics IBM(GA ECX 2.2): Storwize, SVC, v9000, VersaStack, Flash Copy Manager & SoftLayer AND/OR Efficient management of Copy Data through full lifecycle (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructure Eliminate the need for scripting based upon unique APIs per storage platform Copy Data Lifecycle Management Self-service provisioning as well as Self-Service automated DR, Test/Dev, DevOps and analytics App teams gain speed and IT keeps control and gains SLA management Self-Service for App teams or Admins

7. 7 How it Works

8. The Copy Data Reality 8 Current Environment Highly efficient and resilient Replicated Primary and secondary Snapshots Separate Environments for: Test/Dev Analytics or Data warehouse Operational Recovery DR Archive …Over budget and … “data starved” PRIMARY SITE Storage Array VMware SECONDARY SITE Storage Array VMware Array Replication

9. Copy Data Management 9 PRIMARY SITE Storage APIs SECONDARY SITE Storage APIs VMware API VM VMware API VM Array Replication Catalogic ECX Copy Data Management “Catalog” provides: Catalog all snaps, replicas, and VMware objects Detailed visibility and context of your current environment Copy Lineage and location Compliance reporting

10. Copy Data Management 10 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2VM3 VM Copy Data Management actionable catalog provides: Catalog all snaps, replicas and VMware objects Detailed visibility and context of your current environment Copy Lineage and location VMware / Storage correlation Compliance / Audit reporting VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

11. Copy Data Management 11 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2VM3 VM Automation & orchestration enables powerful use cases: Enhanced Recovery, Automated Daily DR, DevOps, Analytics Workflows run scheduled, ad hoc or via REST API Refresh Data as often as you snapshot VMware Array Replication Production Data Full CopySnapshot Catalogic ECX Copy Data Lifecycle Management Simple process to consistently configure and deploy snapshots/Replication Replaces complex custom scripting Full visibility, analytics and SLA reporting

12. VMware VMware API Copy Data Management 12 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM VM1VM2 Automated DR / DevOps / Analytics: Workflows leverage actionable catalog Bring up applications in a fenced network Bring up applications in order leveraging existing application consistent snapshots Test DR every day Enable DevOps agility; faster time to market Fresh data for analytics; greater accuracy VM VM1’VM2’VM3’ Fenced VM Environment VM VM1’VM2’VM3’ Fenced VM Environment Array Replication Production Data Full CopySnapshot Catalogic ECX

13. Copy Data Management 13 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM Cleaned up VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

14. Copy Data Management 14 PRIMARY SITE Storage Array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM Promoted to production VMware Array Replication Production Data Full CopySnapshot Catalogic ECX

15. VMware Copy Data Management 15 PRIMARY SITE Storage array SECONDARY SITE Storage Array VM Environments can be: Cleaned up Promoted to production Moved to permanent storage for longer use VM VM1VM2VM3 VM1’VM2’VM3’ Fenced VM Environment VM VM2’VM1’VM3’ Moved to permanent storage for longer use Array Replication Production Data Full CopySnapshot Catalogic ECX

16. The Power of Storage Workflow Templates 16 Current situation Measured on: Up-time Containing cost Agility for the Business Measured on: Speed of software delivery Quality of code not up-time STORAGE TEAM Understand the environment and has the storage skills to set the environment up and provide the required up-time Setting up environments is a manual and error prone task that takes time Doesn’t have the tools to provide self service to App teams APP TEAM Would like more control over how storage for an application is designed. Would like to self-serve storage – eliminate the delay created by Storage team At best, the App Team is frustrated with the process At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work INTERNAL COMMUNICATION GAP CIO Business Unit Leader

17. The Power of Storage Workflow Templates 17 Templates provide “Common Ground” CIO Business Unit Leader Understand the environment and has the storage skills to set the environment up and provide the required up-time Setting up environments is a manual and error prone task that takes time Doesn’t have the tools to provide self service to App teams Would like more control over how storage for an application is designed. Would like to self-serve storage – eliminate the delay created by Storage team At best, the App Team is frustrated with the process At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work INTERNAL COMMUNICATION GAP STORAGE TEAM APP TEAM Self-services Provisioning, Automated DR, Test/Dev Refresh, DevOps Automation and Analytics Storage team: Keeps control and gain SLA management App Team: Gets the speed they need through Self-Service Measured on: Up-time Containing cost Agility for the Business Measured on: Speed of software delivery Quality of code not up-time

18. Big Data / Analytics – After 18 Sales team performs analytics on full, fresh data set Finance tam performs analytics on full, fresh data set S F Marketing team performs analytics on full, fresh data set (any location) M Data set made available via automation & orchestration with application consistent snaps / mirrors Better Business Decision Made Volume, Velocity, Veracity –Data sets growing exponentially –Data sets changing quickly –Data sets take on more and different profiles All of this requires data is updated as frequently as (real-time) possible (as often as you take a snap) to yield better results

19. Data Analytics Automate and Orchestrate Data Copies for Business Agility 19 Production Environment If you’ve got it, Mount it! Leverage your Copy Data! Big Data / Analytics –Same ‘copy’ / ‘use’ data workflows as data recovery –Full ECX automation / orchestration –No manual effort / scripting –Exception reporting –Real-time data analytics –Analyze latest production data –More accurate analytic results –Analyze in any location, including the cloud –Ensure analytic teams have direct access to the right data, instantly regardless of location –Op/Ex and Cap/Ex savings Leverage Copy Data

20. Save CapEx and OpEx – Improve ROA General operational savings – Eliminate complex and hard to maintain scripts –Self Service storage provisioning, DR, Test/Dev, DevOps and Analytics – Decrease unplanned downtime through compliance reporting and availability audits – Replaces multiple tools Automatic Daily DR – Leverage existing replicated snapshots – better ROA – No need for dedicated storage – Eliminate time consuming and rarely successful DR weekends Enhanced Test/Dev or DevOps – Leverage existing replicated snapshots – better ROA – No need for dedicated storage – Reduce manual tasks for data population – Dramatically increase developer productivity – Increase time to market Near Real-time data access for analytics – Eliminate data extraction process via scripting – Increase analytic benefits through Near-Real-time data access 20

21. Catalogic Software & IBM Partnership with ECX 21 Catalogic ECX Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud Downloadable VM Agentless Flash Copy Manager New & exciting uses cases for Flash Copy Manager volumes Automated DR, Enhanced Test/Dev, DevOps Automation and Analytics Flash System v9000 Differentiate against other Flash Arrays with Copy Data use cases – Automated DR, Test/Dev, Analytics and hybrid cloud Leverage application consistent snapshots for dramatically more powerful Test/Dev, DevOps automation and analytics use cases Leverage all of v9000’s advanced Copy Services (Snapshots, replication, compression and Easy Tier) Storwize and SVC Copy Data use cases for all Storwize and SVC environments Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and hybrid cloud Additionally provides entry point into any VMware environment Leverage all of Storwize’s advanced Copy Services (Snapshots, replication, compression and Easy Tier) VersaStack Copy Data use cases for VersaStack environments Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and hybrid cloud Additionally provides entry point into any VMware environment Leverage all of Storwize’s advanced Copy Services (Snapshots, replication, compression and Easy Tier)

22. Product Demonstration Catalogic Software http://catalogicsoftware.com/ibm/landingpage_demo

23. Software-Defined Copy Data Management 23 Catalogic ECX Reduced cost and complexity and increased business agility Result Available for the IBM Storwize family, SVC, V9000 and Flash Copy Manager in Catalogic ECX 2.2 For more information: Data.CatalogicSoftware.com/IBMData.CatalogicSoftware.com/IBM or email us at IBMinfo@catalogicsoftware.comIBMinfo@catalogicsoftware.com

24. 24 Thank You