1. Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director

2. World Expo 2010 1 May to 31 October 2010 Theme: “Better City, Better Life” Largest expo ever:  70 – 80 million visitors  170 nations and 40 international organisations  5.28 sq km site in the middle of Shanghai

3. Australian objectives Boost trade and investment – pavilion as a platform for events on site and as part of wider in- country activities Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange

4. Project elements positive visitor and stakeholder experience visually striking and informative pavilion featuring bilingual Australian staff comprehensive, targeted business, cultural and communications programs high-quality retail and food and beverage operations

5. Project principles Whole of Government & Whole of Nation DFAT to lead on behalf of Commonwealth Federal agencies closely involved State and Territory Government partners Corporate sponsors Skilled and engaged service providers

6. 13 May Budget Outcomes The Government has formally committed $61m to the project over three years. The Government will aim to raise an additional $22m through sponsorship.

7. Shanghai 世博会园区现状航拍图

8. http://www.expo2010china.com Zones of Expo Zone D Zone E Zone C Zone B Zone A Corporate pavilions Urban best practices area National pavilions for European, American and African countries National Pavilions for ASEAN and Oceania countries, Pavilions for international organizations National pavilions for Asian countries (-ASEAN) Expo Museum

9. http://www.expo2010china.com Site Location

10. Australian Pavilion Site, 2008  Boost trade and investment – pavilion as a platform for events on site and as part of wider in-country activities  Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research  Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange

11. http://www.expo2010china.com

12. Pavilion View from the Rear VIP Access from Main Walkway

13. http://www.expo2010china.com Rear View of Pavilion Side Loading Dock

14. http://www.expo2010china.com VIP Entrance - Ground Level

15. VIP area Fine dining for 90 Receptions for < 150 Australian chefs & bilingual waiters High-quality Australian food and beverage Fully AV-equipped for cultural performances and business presentations

16. http://www.expo2010china.com Act One “Bedrock”

17. http://www.expo2010china.com Act One “Connections”

18. http://www.expo2010china.com Act One “Cities and People”

19. http://www.expo2010china.com Act Two: Pre-Show Holding Area

20. http://www.expo2010china.com Theatre elevation

21. http://www.expo2010china.com Act 3 Elevation

22. http://www.expo2010china.com Act 3 to VIP elevation

23. http://www.expo2010china.com Pavilion Atrium - Act 3 “Enjoy”

24. Performance Spaces VIP area – (3rd Floor) 250 square metre area Includes grand piano 5 metres height rigged for audio and lighting Act 3 – Atrium 500 square metre area 18 metres height 25-30 sqm stage rigged for audio and lighting

25. Key dates May/June 2008 construction tender communications tender August/September 2008 staffing and operations tender cultural program tender November 2008 Australian launch January/February 2009 decommissioning tender Late 2009 staff recruitment

26. Contacts and follow-up Shanghai World Expo 2010 unit – DFAT expo2010shanghai@dfat.gov.au www.expo2010.com.au www.expo2010china.com

27. http://www.expo2010china.com