1. HIGH PERFORMANCE 3D AUDIO, SINCE 2003.

2. INNOVATION AND LEADERSHIP IN HOME THEATER
Arnaud Destinay, Arnaud Laborie

3. INNOVATION & LEADERSHIP IN HOME THEATER
FOUNDATIONS
DEVELOPMENT
EXPANSION
LEADERSHIP
Q&A

4. FOUNDATIONS 2001-2005: FOUNDATIONS
2001: Trinnov Audio, High Spatial Resolution Trinnov Audio founders design the first 3D High Spatial Resolution 3D Audio chain. (Recording, Processing and Reproduction) based on High-Order Ambisonics.
2003: Trinnov Audio releases its first scientific paper, wins the French Research Ministry’s national Innovative Business creation competition and starts research on Acoustic Correction.
2005: Trinnov Audio introduces the first Optimizer processor at the 119th AES Convention. Arnaud Laborie co-organizes a workshop on 3D Sound with Kimio Hamazaki (NHK). The first Auro (2+2+2) format is introduced during that workshop.
From 2005 onwards, Trinnov Audio will continuously collaborate and provide the best 3D Sound research laboratories with Loudspeaker/Optimization processors (McGill, NHK, Technicolor, France Televisions…)

5. 2005-2010: COMMERCIAL DEVELOPMENT
2005: Trinnov Audio starts considering licensing its cutting-edge technology Optimizer to High-End and Consumer manufacturers.
From 2006 onwards: Trinnov Audio starts addressing the pro audio market and steps into the film post-production industry with premium customers such as Fox Studios, Cine Plus, Technicolor or Cinephase.
2008: First licensed product
The Sherwood R972 AV Receiver is released at the CES.
Trinnov Audio collaborates with the renown home cinema installer Keith Yates in the USA for world-class projects involving 22 speakers.

6. 2005-2010: COMMERCIAL DEVELOPMENT
2010: ImmSound installs 30 screens with 3D object-based audio reproduced on 24 speakers using Trinnov Optimization processors.
In 2012, ImmSound is purchased by Dolby and integrated in the Dolby Atmos program.

7. EXPANSION 2011-2013: EXPANSION
2011: New hardware platform – Trinnov Audio starts manufacturing its own audio platform based on a modular high performance architecture.
Starting from Pro Audio, Trinnov, in quick succession, unveils dedicated products for the Hi-Fi market and embraces Digital Cinema by providing cinemas networks with state-of-the-art audio processors.
Trinnov addresses the complete cinema audio production chain, from production to blu-ray authoring until the cinema customer.

8. MAGNITUDE32 2011-2013: EXPANSION
2011: First OEM Product – The American manufacturer ADA releases the TEQ4, TEQ8 and TEQ12 stand-alone room correction units, featuring Trinnov technology.
2013: First dedicated home theater product – Trinnov Audio releases the Magnitude32, a stand-alone room correction unit scalable from 8 to 32 channels.

9. 5 MAIN CHALLENGES LEADERSHIP 2014-2015: NEW ENGINEERING CHALLENGES
Trinnov being active at the Audio Engineering Society and present in both commercial cinemas and pro audio, the company anticipates the emergence of immersive audio along with UHD video before Dolby Atmos for the Home in announced in 2014.
5 MAIN CHALLENGES
High-Resolution Audio and High-Channel Count
3D decoders implementation/integration
3D speaker layout compatibility
Speaker/room Optimization & Bass Management
Architecture & Usability

10. 2014-2015: NEW ENGINEERING CHALLENGES
LEADERSHIP
: NEW ENGINEERING CHALLENGES
ARCHITECTURE AND USABILITY
Handle ultra-complex and dynamic signal flow.
Carrier format
3D renderer
Upmixer
Speaker remapper
Bass management
Acoustic correction
Cohabitation of “carrier” and “3D renderer” decoders.
No unified “3D audio bus” across the signal flow.
No unified format
No unified channel labels
Usability
Intuitive user interface
Internet remote assistance

11. LEADING THE NEXT GENERATION OF LUXURY HOME CINEMA PROCESSORS
LEADERSHIP
: ESTABLISHING A LEADERSHIP
LEADING THE NEXT GENERATION OF LUXURY HOME CINEMA PROCESSORS

12. Home Theater, Dolby Laboratories.
LEADERSHIP
: ESTABLISHING A LEADERSHIP
September 2014: First 32-Channel Dolby Atmos
Trinnov Audio launches the Altitude32, the only 3D AV Preamplifier able to deliver 32 discrete channels with Dolby Atmos. This performance is still unmatched (12 max).
“For custom installations and home theater enthusiasts the Trinnov Altitude32, with support for up to 32 individual speaker locations, truly elevates the multi-dimensional Dolby Atmos experience"
Craig Eggers, Director,
Home Theater, Dolby Laboratories.

13. 2014-2015: ESTABLISHING A LEADERSHIP
February 2015: First Dolby Atmos / Auro-3D Demo
At ISE 2015, Trinnov Audio delivers world’s first multi-format 3D Audio demonstration, delivering both Dolby Atmos and Auro-3D on a universal 15 speaker layout.

14. Vice President, Brand Line Manager, Home and Automotive at DTS Inc.
LEADERSHIP
: ESTABLISHING A LEADERSHIP
October 2015: First official DTS:X demonstration Even though DTS has used the Altitude32 as demonstration platform on many events worldwide, Trinnov will officially demonstrate DTS:X for the first time at Cedia Expo.
“Thanks to their unique hardware platform, Trinnov Audio helped us to not only accelerate the development of the first DTS:X implementation into a product, but also provided the large amount of channels and processing power to unleash the full immersive quality of DTS:X.”
Keith Burnett,
Vice President, Brand Line Manager,
Home and Automotive at DTS Inc.

15. 2014-2015: ESTABLISHING A LEADERSHIP
April 2015: Dolby Atmos Greater China Roadshow
Since April 2015, Miro Sound & Vision tours the Greater China to promote Dolby Atmos for the home with Procella Audio and the Altitude32.

16. 2014-2015: ESTABLISHING A LEADERSHIP
July 2015: First 3D Audio Mastering studio in Germay
MSM-Studios, inventor of the Pure-Audio Bluray format and one of the main 2L Label’s collaborator, upgrade their main studio for 3D Audio mastering purposes with an Altitude32, following Arnaud Laborie’s speaker layout recommendation. A significant amount of music titles will be remastered in Atmos or Auro-3D in that room.

17. 2014-2015: ESTABLISHING A LEADERSHIP
August 2015: First Cedia Award for the Altitude32
A Home Theater powered by an Altitude32 wins a Cedia award for best cinema in Australia.

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