1. September 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 24 minutes each day in September 2015. 14 minutes per day longer than in September 2014 90% (3hours 2 mins) of this viewing was live with the other 10% (21 min per day) time shifted. Total Viewing September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers with children watched an average of 3 hours 25 mins of TV every day in September 2015 Average Minutes Viewed Daily September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 22 mins per day yoy. TV Viewing Live v Time shift Year on Year Sept 2015 v’s Sept 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept 2014 57% Sept 2015 58%

5. TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 87% of ABC1 adults and 86% of 25 - 44 yr olds each week in September 2015 Weekly reach of TAM Ireland subscribing channels September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts September 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day September 2015 AudienceAverage Number of Spots seen per Day Individuals 4+30 Adults 15+33 Adults 15-2424 Adults 15-3423 Adults 25-4425 Adults 45+42 Adults ABC124 Housekeepers37 HK with Kids30 Children14 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers September 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 DIAGEO 3 BSKYB LTD 4 EIRCOM 5 UNILEVER 6 VHI HEALTHCARE 7 LOREAL 8 NATIONAL LOTTERY 9 NESTLE 10 KERRY FOODS