1. WHERE IS YOUR CONTENT TAKING YOU? INTENTIONAL STRATEGIES FOR CONTENT CREATION KATHRYN GORGES MARKETING CONSULTING

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3. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 3

4. WHERE ARE WE NOW? Promotions Links to interesting articles Questions Pictures and graphics Blog entries Tweets Content calendar Themes Metrics 4

5. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 5

6. THE BIG PICTURE 6  Create visibility  Attract new customers  Build relationship with loyal customers  Increase perceived value  Maintain or increase price  Increase revenues  Connect with best fit target market segments

7. EXPERIENCE MARKETING SEQUENCE 7

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9. ADOPTION CURVE 9

10. ONLINE ENGAGEMENT IS CONTENT Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiosity Inspiration and emotion 10

11. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 11

12. CONTENT OPTIONS ( OR… WHAT IS YOUR BUSINESS? ) 1.Play around 2.Experimentation with intention 3.Rhythm, process, metrics 4.Integrated with job positions and the culture 5.Monetized content 12

13. PRODUCT COMPANIES BECOMING MEDIA COMPANIES 13

14. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 14

15. COMMITMENT AND POTENTIAL INFORM YOUR STRATEGY Resources Your business values and culture Integrating Inbound and Outbound Focus 15

16. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 16

17. RESOURCES REQUIRED Structure that enables creation and publishing Staff combined with subject matter expert Agencies, creative resources Metrics that reflect your business objectives Mindset – 24x7 tools Skills 17

18. ROADMAP FOR TODAY Where are we? The Big Picture The Choice Commitment What It Will Take On the Horizon 18

19. ON THE HORIZON… Mobile Personalized Anticipatory Gamified Experience for itself 19

20. WHERE CONTENT IS GOING… 20

21. Marketing Possibility Be Powerfully Irresistible KATHRYN GORGES MARKETING CONSULTING 831-325-6158 FACEBOOK.COM/SOCIALMARKETINGDIVA LINKEDIN.COM/IN/KATHRYNGORGES @KAGORGES @SOCIALMKTGDIVA 21