1. © 2010 Fundraising UK Ltd www.fundraising.co.uk Photo: weishenggg www.flickr.com/photos/weishengg/3406975777 10 reasons that social media matters to consultants Howard Lake Fundraising UK Ltd hlake@fundraising.co.uk www.twitter.com/howardlake 01206 579081

2. © 2010 Fundraising UK Ltd since November 1994 www.fundraising.co.uk

3. Photo: yungspita on Twitpic.com twitpic.com/7w9kktwitpic.com/7w9kk

5. www.bethkanter.org/mistake/

6. © 2010 Fundraising UK Ltd Follow your clients* * and sometimes your gut www.fundraising.co.uk

7. © 2010 Fundraising UK Ltd images.fastcompany.com/upload/Conversati onPrism_Solis_Jess3_OnlineConversations _LARGE.jpg www.fundraising.co.uk

8. © 2010 Fundraising UK Ltd Numbers 500+ million active users 200+ million users log on to Facebook at least once each day More than 25 million active UK users (10% aged 50+) Average user creates 90 pieces of content each month i www.fundraising.co.uk

9. © 2010 Fundraising UK Ltd www.fundraising.co.uk © 2010 Fundraising UK Ltd 24 hours of video is uploaded to YouTube every minute 2 billion video views each day More than 4 billion photos 105+ million users 5 million user IDs 80 million users www.fundraising.co.uk

10. © 2010 Fundraising UK Ltd Facebook overtakes Google www.fundraising.co.uk

11. © 2010 Fundraising UK Ltd ii www.fundraising.co.uk

12. © 2010 Fundraising UK Ltd Photo: aussiegall on Flickr.com: www.flickr.com/photos/aussiegall/297237720/ iii www.fundraising.co.uk

13. © 2010 Fundraising UK Ltd After Oct 2009 Indonesia, Philippines and Vietnam appeal iv www.fundraising.co.uk

14. © 2010 Fundraising UK Ltd Twitter.com/wateraid 6 February 2009 www.fundraising.co.uk v

15. © 2010 Fundraising UK Ltd NOW Photo: www.flickr.com/photos/projectarchive/1232145942/www.flickr.com/photos/projectarchive/1232145942/ vi www.fundraising.co.uk

16. © 2010 Fundraising UK Ltd vii www.fundraising.co.uk 100 million active users currently access Facebook through their mobile devices, up from 65 million in Sep 2009 January 2010 1More than 200 million active users currently accessing Facebook through their mobile devices. 2People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. September 2010

17. © 2010 Fundraising UK Ltd viii You are here www.fundraising.co.uk

18. © 2010 Fundraising UK Ltd www.fundraising.co.uk

19. © 2010 Fundraising UK Ltd www.fundraising.co.uk ix

20. Social media x

21. = the web

22. © 2010 Fundraising UK Ltd www.fundraising.co.uk

23. What to do? Search - “listen” Create a presence: be found Be helpful, professional, get noticed Enjoy learning more #artsfunding

24. 11. And another thing...

25. More? @iofconsultants www.bethkanter.org www.fundraising.co.uk/news/new- media www.fundraising.co.uk/news/new- media www.nfptweetup.org.uk twitter.com/#!/howardlake/fundraising- companies

26. Follow the client, not the tech Twitter isn’t the point. Relationships are the point. Relationships are always the point. Marc A Pitman fundraisingcoach.com/articles/twitter-for-nonprofits-and-fundraising March 2009

27. © 2010 Fundraising UK Ltd Thank you Howard Lake Fundraising UK Ltd www.fundraising.co.uk hlake@fundraising.co.uk 01206 579081 www.twitter.com/howardlake www.twitter.com/ukfundraising www.fundraising.co.uk