1. Turning data into a business advantage Rafal Lukawiecki Strategic Consultant Project Botticelli Ltd rafal@projectbotticelli.com @rafaldotnet

2. Objectives The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2014 Project Botticelli Ltd & entire material © 2014 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.

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5. Transformative opportunity

6. Business analytics

7. Good BI is key to business analytics

8. Common business scorecard

10. Analytics at Microsoft

11. Marketing monitors—in real time—the business pulse, ensuring right activities, driving success, and meeting business goals. Aggregate Visualize Explore Find insight Analytics helps marketing

12. Blended into single view Data, data everywhere… Structured internal Financial data Structured internal Sales data Semi-structured external Social data Various types, multiple sources

14. Analytics helps customer experience Raw data Trends Updates CSAT (customer satisfaction score) The HALO contest promotion team wanted a better & fairer gamer experience for customers playing the new HALO 4

15. Analytics helps manage expenses Extract Visualize Influence Control costs Finance can identify cost-saving opportunities, and communicate them with business counterparts using effective visualizations

16. Extract Visualize Trends Influence Analytics helps hire better students Human resources managers can see how universities improve—or decline—as hiring sources, and make more effective recruiting plans to improve ROI

19. Data Quality Master Data Data Integration Corporate Reporting Dashboards Analysis

21. Self-service

23. Advanced analytics

27. Turning data into a business advantage

28. Customer Immersion Experience Have your team get hands-on with our analytics Business value discussion Go through a more detailed discussion with a partner or Microsoft Solution Sales Professional Envisioning Workshop Microsoft can organize a workshop to discover and recommend specific capabilities for your organization

29. Summary projectbotticelli.com BI video tutorials, PPTs, and articlesvideoPPTsarticles 15% Off: 2014SWISS15 Valid in March 2014 only Follow: @rafaldotnet Email: rafal@projectbotticelli.com Discover: rafal.netrafal.net

30. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2014 Project Botticelli Ltd & entire material © 2014 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.