1. Microsoft Ignite 2015 4/24/2017 9:51 PM
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. SQL Server Evolution Overview
Myles Matheson and Scott Klein
M211

3. The Evolution of Microsoft Data Platform
Modern DB platform
Mission
Critical
Performance & Productivity
Self-Service BI
Cloud-Ready
Mission Critical & Cloud Performance
Mission Critical & Hyperscale Cloud
XML ● KPIs
SQL Server
2000
Management Studio ● Mirroring
SQL Server
2005
Compression ● Policy-Based Mgmt ● Programmability
SQL Server
2008
PowerPivot ● SharePoint Integration ● Master Data Services
SQL Server
2008 R2
AlwaysOn ● ColumnStore Index ● Data Quality Services ● Power View ● Cloud Connectivity
SQL Server
2012
In-Memory Across Workloads ● Performance & Scale ● Hybrid Cloud Optimized ● HDInsight ● Cloud BI
SQL Server
2014
SQL Server
2016
Operational Analytics ● StretchDB ● Polybase ● R Integration ● Temporal ● Query Data Store ● RLS ● Always Encrypted

4. System Center Marketing
4/24/2017
Do more. Achieve more.
Mission-critical performance
Deeper insights across data
Hyperscale cloud
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Mission critical platform
Performance
Security
Availability
Scalability
Operational analytics
Minimize performance impact running real-time analytics on transaction data
Avoid data sprawl
In-memory OLTP for more applications
Query Store
Always Encrypted
Row level security
Dynamic Data Masking
Enhanced AlwaysOn
3 synchronous replicas for auto failover across domains
Round robin load balancing of replicas
DTC for transactional integrity across database instances with AlwaysOn
Enhanced online operations
Support for Windows Server 2016
12TB 16 Sockets

6. Deeper insights across data
Access any data
Scale and manage
Powerful insights
PolyBase
Power Query for analytics and reporting
Enhanced SSIS
Designer support for previous SSIS versions
Support for Power Query
Enterprise-grade Analysis Services
New single SSDT in Visual Studio 2015
Enhanced MDS
Excel add-in 15x faster
More granular security roles
Archival options for transaction logs
Reuse entities across models
Built-in advanced analytics
Business insights through rich visualizations on mobile devices
Enhanced Reporting Services

7. Hyperscale cloud Hybrid solutions Simplicity Consistency
Stretch tables into Azure
Power BI with on-premises data
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration of on-premises SQL Server
Simplified Add Azure Replica Wizard
Common development, management and identity tools
Consistent experience from on-premises to Azure

8. Mission-critical performance
Security
Availability
Scalability
Operational analytics
Insights on operational data; Works with in-memory OLTP and disk-based OLTP
In-memory OLTP enhancements
Greater T-SQL surface area, terabytes of memory supported, and greater number of parallel CPUs
Query data store
Monitor and optimize query plans
Native JSON
Expanded support for JSON data
Temporal database support
Query data as points in time
Always encrypted
Sensitive data remains encrypted at all times with ability to query
Row-level security
Apply fine-grained access control to table rows
Dynamic data masking
Real-time obfuscation of data to prevent unauthorized access
Other enhancements
Audit success/failure of database operations
TDE support for storage of in- memory OLTP tables
Enhanced auditing for OLTP with ability to track history of record changes
Enhanced AlwaysOn
Three synchronous replicas for auto failover across domains
Round robin load balancing of replicas
Automatic failover based on database health
DTC for transactional integrity across database instances with AlwaysOn
Support for SSIS with AlwaysOn
Enhanced database caching
Cache data with automatic, multiple TempDB files per instance in multi-core environments

9. Traditional operational/analytics architecture
Microsoft Ignite 2015
4/24/2017 9:51 PM
Traditional operational/analytics architecture
BI analysts
BI and analytics
Dashboards
Reporting
Key issues
Complex implementation
Requires two servers (capital expenditures and operational expenditures)
Data latency in analytics
More businesses demand; requires real-time analytics
Presentation layer
IIS Server
SQL Server
Analysis Server
Application tier
ETL
SQL Server
Relational DW
SQL Server
Hourly, Daily, Weekly
Database
Database
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Minimizing data latency for analytics
Microsoft Ignite 2015
4/24/2017 9:51 PM
Minimizing data latency for analytics
BI analysts
BI and analytics
Dashboards
Reporting
Benefits
No data latency
No ETL
No separate data warehouse
Challenges
Analytics queries are resource intensive and can cause blocking
Minimizing impact on operational workloads
Sub-optimal execution of analytics on relational schema
SQL Server
Database
Application tier
Presentation layer
IIS Server
SQL Server
Analysis Server
Add analytics-specific indexes
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Demo – Operation Analytics

12. Motivation for JSON JSON became ubiquitous Recommended scenario
4/24/2017 9:51 PM
Motivation for JSON
JSON became ubiquitous
Compact and simple data exchange format
The choice on the web
Recommended scenario
I CAN accept JSON, easily parse and store it as relational
I CAN export relational easily as JSON
I CAN correlate relational and non-relational
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Data exchange with JSON
[ { "Number":"SO43659", "Date":" T00:00:00" "AccountNumber":"AW29825", "Price":59.99, "Quantity": }, { "Number":"SO43661", "Date":" T00:00:00“ "AccountNumber":"AW73565“, "Price":24.99, "Quantity": } ]
SELECT * FROM myTable FOR JSON AUTO
Number
Date
Customer
Price
Quantity
SO43659
T00:00:00
AW29825
59.99 1
SO43661
T00:00:00
AW73565
24.99 3
SELECT * FROM

14. JSON and relational
JSON is plain text
ISJSON guarantees consistency
CREATE TABLE SalesOrderRecord ( Id int PRIMARY KEY IDENTITY, OrderNumber NVARCHAR(25) NOT NULL, OrderDate DATETIME NOT NULL,
JSalesOrderDetails NVARCHAR(4000) CONSTRAINT SalesOrderDetails_IS_JSON CHECK ( ISJSON(JSalesOrderDetails)>0 ),
Quantity AS CAST(JSON_VALUE(JSalesOrderDetails, '$.Order.Qty') AS int) ) GO
CREATE INDEX idxJson ON SalesOrderRecord(Quantity) INCLUDE (Price);
Optimize further with computed column and INDEX

15. Demo – JSON

16. Deeper insights across data
Access any data
Scale and manage
Powerful Insights
Advanced analytics
PolyBase
Insights from data across SQL Server and Hadoop with simplicity of T-SQL
Enhanced SSIS
Designer support for previous SSIS versions
Support for Power Query
Enterprise-grade Analysis Services
Enhanced performance and scalability for analysis services
Single SSDT in Visual Studio 2015 (CTP3)
Build richer analytics solutions as part of your development projects in Visual Studio
Enhanced MDS
Excel add-in 15x faster; more granular security roles; archival options for transaction logs; and reuse entities across models
Mobile BI
Business insights for your on- premises data through rich visualization on mobile devices with native apps for Windows, iOS and Android
Enhanced Reporting Services
New modern reports with rich visualizations
R integration (CTP3)
Bringing predictive analytic capabilities to your relational database
Analytics libraries (CTP3)
Expand your “R” script library with Microsoft Azure Marketplace

17. PolyBase Query relational and non-relational data with T-SQL
Server & Tools Business
4/24/2017
PolyBase Query relational and non-relational data with T-SQL
Capability
T-SQL for querying relational and non-relational data across SQL Server and Hadoop
Benefits
New business insights across your data lake
Leverage existing skillsets and BI tools
Faster time to insights and simplified ETL process
SQL Server
Hadoop
Quote:
************************
**********************
*********************
***********************
$658.39
T-SQL query
Jim Gray
Name
11/13/58
DOB WA
State
Ann Smith
04/29/76 ME
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Server & Tools Business
4/24/2017
Built-in advanced analytics In-database analytics at massive scale
Example Solutions
Sales forecasting
Warehouse efficiency
Predictive maintenance
Extensibility ? R
R Integration
Microsoft Azure
Marketplace
New R scripts
010010
100100
010101
Credit risk protection
010010
100100
010101
Data Scientist
Analytic Library
Interact directly with data
010010
100100
010101
010010
100100
010101
Data Developer/DBA
Manage data and
analytics together
T-SQL Interface
Relational Data
Built-in to SQL Server
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Demo - Polybase

20. Rich visualizations on mobile devices
4/24/2017
Rich visualizations on mobile devices
Capabilities
Business insights through rich visualizations on any device. Native apps for Windows, iOS and Android
Benefits
Access your data from anywhere
Touch optimized data exploration and perfect scaling to any screen form-factor
Collaborate with colleagues on the go
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Modern reports with SQL Server Reporting Services
Report consumption from modern browsers
Improved parameters
Modern themes
New chart types

22. SQL Server Analysis Services
Hybrid BI
Continuous investments
Power BI connectivity to on-premises Analysis Services
Pin on-premises SSRS report to Power BI Dashboard
Live Power BI reports & dashboards
Live Query
Scheduled Refresh
Cloud
On-premises
SQL Server Analysis Services
Data

23. Datazen For on-premises implementations - optimized for SQL Server.
Mobile BI apps for SQL Server
For on-premises implementations - optimized for SQL Server.
Rich, interactive data visualization on all major mobile platforms
No additional cost for SQL Server Enterprise Edition customers 2008 or later and Software Assurance

24. Datazen Publisher App
Data visualization and publishing
Create beautiful visualizations and KPIs with a touch-based designer
Connect to Datazen Server to access SQL Server data
Publish for access by others

25. Architecture overview Datazen Server, Publisher and mobile apps
Enterprise environment
Internet boundary
Authentication
Publisher App
Active directory controller
Datazen Enterprise Server
Data sources
Viewer Apps
Core Service
SQL Server
Analysis Services
Data Acquisition Service
File
Web applications
Web browser

26. Demo - RS

27. Deeper insights across data
Hybrid solutions
Simplicity
Consistency
Stretch Database
Stretch operational tables in a secure manner into Azure for cost effective historic data availability works with Always Encrypted and Row Level Security
Power BI with on-premises data
New interactive query with Analysis Services. Customer data stays behind your firewall
Hybrid Scenarios with SSIS
Azure Data Factory integration with SSIS, package lineage and impact analysis and connect SSIS to cloud data source
Enhanced Backup to Azure
Faster restore times and 50% reduction in storage, support larger DBs with Block blobs and custom backup schedule with local staging
Easy migration of on-premises SQL Server
Simple point and click migration to Azure
Simplified Add Azure Replica Wizard
Automatic listener configuration for AlwaysOn in Azure VMs
Common development, management and identity tools
Including Active Directory, Visual Studio, Hyper- V and System Center
Consistent Experience from SQL Server on-premises to Microsoft Azure IaaS and PaaS

28. Server & Tools Business
4/24/2017
Stretch SQL Server into Azure
Securely stretch cold tables to Azure with remote query processing
Capability
Stretch large operational tables from on-premises to Azure with the ability to query
Benefits
Cost effective historical data availability for operational DBs
Entire table is online and queryable
Transparent to application
Supports new TCE transparent encryption and Row Level Security
Apps continue working without change or disruption
BI integration for on-premises and cloud
Cold/closed data
Orders In-memory OLTP table
Hot/active data
Order history Stretched table
Trickle data movement and remote query processing
On-premises
Azure
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. Server & Tools Business
4/24/2017
Stretch SQL Server into Azure Stretch warm and cold tables to Azure with remote query processing
Capability
Stretch cold database tables from on-premises SQL Server Databases to Azure with remote query processing
Benefits
Cost effective historical data
Entire table is online and remains queryable from on-premises apps
Transparent to applications
Supports Always Encrypted & Row Level Security
Microsoft Azure
Jim Gray
ox7ff654ae6d
3/18/2005
Order history
Name
SSN
Date
Jane Doe
cm61ba906fd
2/28/2005
Jim Gray
ox7ff654ae6d
3/18/2005
John Smith
i2y36cg776rg
4/10/2005
Bill Brown
nx290pldo90l
4/27/2005
Sue Daniels
ypo85ba616rj
5/12/2005
Sarah Jones
bns51ra806fd
5/22/2005
Jake Marks
mci12hh906fj
6/07/2005
Eric Mears
utb76b916gi
6/18/2014
Rachel Hogan
px61hi9306fj
7/1/2014
Sam Johnson
ol43bi506gd
7/12/2014
David Simon
tx83hal916fi
7/29/2014
Michelle Burns
nb95re926gi
8/10/2014
Reed Dean
vc61ira536fe
8/23/2014
Order history
Name
SSN
Date
Jane Doe
cm61ba906fd
2/28/2005
Jim Gray
ox7ff654ae6d
3/18/2005
John Smith
i2y36cg776rg
4/10/2005
Bill Brown
nx290pldo90l
4/27/2005
Customer data
Product data
Order History
Stretch to cloud
Query 
SQL Server
App
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Server & Tools Business
4/24/2017
Connect live to on-premises Analysis Services data
Capability
Publish on-premises Analysis Services data models for consumption in Power BI
Benefits
Faster time to solution without having to move your data to the cloud.
Optimized query performance for sub-second response times.
Manage and secure data residing on-premises in SQL Server Analysis Services.
Live dashboards and exploration
Analysis Services on-premises
Tabular model
Interactive query
AS Connector
SQL Server vNext
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Demo - StretchDB

32. Bing SMB Advertisers – Search Ads
4/24/2017
VISUALIZE + DECIDE
Mobile
Reports
Natural language
query
Dashboards
Applications
Streaming
CAPTURE + MANAGE
Relational
Internal & external 
Non-relational
NoSQL
{ }
TRANSFORM + ANALYZE
Orchestration
Machine learning
Modeling
Information management
Complex event processing
The Microsoft data platform
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. Session code
Session name
Start Time
M211
The SQL Server Evolution: Overview
9/2/2015 9:00
M218
Upgrading Microsoft SQL Server
9/2/ :40
M320
In-Memory OLTP: The Road Ahead
9/2/ :55
M225
Using Azure Machine Learning to predict Trade Me auction prices
9/2/ :55
M324
Why you should be thinking Hybrid with SQL Server 2016
M327
Big Data for the SQL Ninja
9/2/ :10
M229
Introduction to Cortana Analytics
9/2/ :30
M236
Microsoft SQL Server BI Drill Down
9/3/2015 9:00
M410
SQL Server Execution Plans and the Query Optimizer
9/3/ :40
M242
Microsoft Azure SQL Data Warehouse Overview
9/3/ :55
M244
BI in Action How Microsoft Finance uses Power BI
9/3/ :55
M352
BI in the cloud, is it possible? Sure is with Azure!
9/3/ :10
M355
End-to-End SQL Server Master Data Services
M359
Advanced SSDT and DACFx - Practical techniques for real world database development and deployment.
9/3/ :30
M252
Telling Stories with Data BI Tools as a Key Component of the Business Narrative
9/4/2015 9:00
M370
Azure Machine Learning: From Design to Integration
9/4/ :40
M378
Elastic for SQL shards, pools, stretch
9/4/ :55
M383
Mission Critical features in SQL Server 2016
9/4/ :55

34. Related Ignite NZ Sessions1 5
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NZ1 Wed 10:00am
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NZ4 Fri 9:00am 6
What’s New in System Centre for Management
NZ1 Fri 11:00am 2
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NZ2 Wed 1:30pm 3
Networking Overview
SKYCITY Theatre Thu 11:00am
Find me later at…
Hub Happy Hour Wed 5:30-6:30pm
Hub Happy Hour Thu 5:30-6:30pm
Closing drinks Fri 3:00-4:30pm 4
Storage Overview
SKYCITY Theatre Thu 3:30pm

35. Resources Microsoft Virtual Academy TechNet & MSDN Flash
4/24/2017
Microsoft Virtual Academy
Resources
TechNet & MSDN Flash
Free Online Learning
Subscribe to our fortnightly newsletter
Sessions on Demand
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

36. Complete your session evaluation now and be in to win!
4/24/2017 9:51 PM
Complete your session evaluation now and be in to win!
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

37. 4/24/2017 9:51 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.