1. 1 RSS/Atom Author : Dan McCreary Dan McCreary & Associates Date : November/17/2006 The Web Standard for Subscription and Notification

2. 2 Overview of Presentation What is RSS? –Background – usenet groups, newsfeeds, summaries –Versions.9, 1.0, 2.0 and Atom How is it used? –Broadcasting vs. Narrowcasting –Notification and Distribution How can I add RSS data to my web site? –XML and RDF file formats, tools, web content management tools Future –Atom, Syndication, Multimedia, BitTorrent and Tivo

3. 3 What is RSS/Atom? An XML file format that you add to your web site that describes information content about periodic articles Used by the "blogosphere" to allow individuals to build customized "news readers"

4. 4 What does RSS/Atom it look like? Example Feed A subtitle. 2003-12-13T18:30:02Z John Doe johndoe@example.com urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6 Atom-Powered Robots Run Amok urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a 2003-12-13T18:30:02Z Some text.

5. 5 How do I subscribe to a feed? How hard is it to do this? Google Toolbar Example: 1.Go to the page that has a feed 2.Press the subscribe button in the Google toolbar 3.Drag it to the right spot on your Google homepage Other 1.Standalone newsreader 2.Browser plug-in (InfoRSS) 3.Firefox extensions

6. 6 Google Toolbar Example

7. 7 Google Homepage Example

8. 8 How do you add it to your web site? Configure your web content management systems to provide an RSS/Atom feed http://www.cmsmatrix.org Note: If your web site CMS does not have RSS support you will need to write an XML transform that converts the HTML to XML

9. 9 RSS/Atom Logos

10. 10 Yahoo RSS Study (March 2006) Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology. 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts. Even tech-savvy "Aware RSS Users" prefer to access RSS feeds via user-friendly, browser basedexperiences (e.g., My Yahoo!, Firefox, My MSN).

11. 11 Sample News Reader (InfoRSS)

12. 12 Stages of Interactivity 1.Read your web site 2.Bookmark your web site 3.Subscribe to your web site (RSS) 4.Blog about your web site 5.Take a poll/survey on your web site 6.Comment on your web site 7.Suggest a change on your web site 8.Add content on your web site 9.Remove inappropriate or incorrect content (Wikipedia)

13. 13 Potential Participants Expanding Your Participants Architectures to expand your participation Today's Participants Reference: Tim O'Reilly's Architecture of Participation Article

14. 14 Questions Dan McCreary Dan McCreary & Associates dan@danmccreary.com (952) 931-9198 cell (612) 986-1552