1. 2015 Campaign Social Media Engagement

2. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your company – Demonstrate all that you do for our community – Showcase your creativity – Highlight your workplace environment with potential recruits – Help us spread the word to help more people in need – Build your own social media audience

3. Follow Us On Social www.facebook.com/unitedwaywestmoreland www.twitter.com/uwwest @uwwest

4. Share The Good Share your content to your company’s, personal and United Way’s social media properties Include your company name and use the campaign hashtag: #LeadingTheWay

5. Content Ideas Take photos during planning sessions, community events and workplace celebrations Share what inspired you – Great quotes, inspirational stories, funny moments – Short videos or interesting campaign materials

6. Examples UPS – Announcing their Campaign

7. Example UPS – Live tweeting/posting from events

8. Example Kennametal – Retweeting posts

9. Sample Post Today we’re kicking off our campaign for United Way of Westmoreland County with our annual employee potluck lunch! We’re proud to partner with them to help improve the lives of 114,000 people in our community! #LeadingTheWay

10. Social Squares Download these “social squares” and other materials at unitedway4u.org /campaign- center unitedway4u.org /campaign- center