1. Orientation for new Lead Partners and Partners Information & Publicity Requirements Lead Partner and Partner Seminar 12 June 2008 – Voss, Norway Kirsti Mijnhijmer European Union European Regional Development Fund

2. Overview Introduction NPP communication strategy Role of projects Information & Publicity requirements European requirements NPP requirements Monitoring Next steps

3. Introduction European Commission places more emphasis on communication Raise awareness among citizens Attract more potential project applicants Increase transparency Information & Publicity Requirements for NPP are stipulated in 2 regulations: Council Regulation No 1083/2006, Article 69 Commission Regulation No 1828/2006, Chapter 2, Section 1 Requirements for projects in Articles 8 and 9 (No 1828/2006)

4. NPP communication strategy NPP 2007-2013 Communication Plan Approved in February 2008 Covers communication strategy for entire programme period Includes: objectives, principles, target groups, foreseen activities, time plan and method for monitoring and evaluation. Projects are both target group and actors in the strategy Projects will have to indicate their success in communication Aim NPP communication strategy: To raise awareness about the Northern Periphery Programme 2007-2013, its objectives and its impacts as well as the role of the Community by communicating high quality information to (potential) beneficiaries, citizens and relevant stakeholders. Principles: transparent, innovative and forward-looking, simple, cooperative, interactive, targeted, sustainable, inclusive, accountable Information ≠ communication

5. NPP communication strategy – target groups Target groups: Potential project applicants Projects Programme Bodies General Public Stakeholders Stakeholders in relevant sectors and authorities policy makers at all levels of administration (local, regional, national, European) in the participating regions economic and social partners trade and industry NGOs university and research institutes politicians and members of parliament Widest possible dissemination

6. NPP communication strategy Expected outcomes of successful communication strategy: Raised awareness with the general public Attracting higher quality projects Better project implementation and therefore better achievement of programme objectives Better dissemination by programme bodies and projects Attracting more match funding and outside investments from participating organisations and other stakeholders More political support and support from citizens to ensure a longer lasting impact of programme and more future support. Importance of communication Communication is not just a burden or an expense; It can add value Think about your communication strategy and budget accordingly  targeted approach You do not need to be a communication expert: use your common sense

7. Role of Projects Projects have a role to play in the NPP communication strategy Why? Projects form link between programme and citizens in area Projects produce tangible outcomes that impact citizens How can projects contribute to the NPP communication strategy? Incorporating NPP principles into project communication strategy Passing on success stories to programme level Responsibilities: Applicants must provide information on internal and external communication in the application form Projects must comply with EU information & publicity requirements Projects are required to follow NPP information & publicity requirements: Set of mandatory communication tools Budget for attendance at NPP information and training events Projects must report on communication efforts through indicators

8. Role of Projects Programme will provide guidance to Lead Partners through: Programme Manual Programme website Information and training events

9. Publicity Requirements - European Information & publicity requirements for projects: Articles 8 and 9 of Commission Regulation No 1828/2006 Failure to comply can lead to grant cuts! Requirements: Lead Partners are responsible for informing the public and partnership about assistance received from ERDF All information and publicity measures, except small promotional objects, must include: The European flag (emblem) and a reference to the European Union A reference to the fund concerned: “European Regional Development Fund” Programme statement “Innovatively investing in Europe’s Northern Periphery for a sustainable and prosperous future” Specific requirements for investments in infrastructure and construction operations or the purchase of a physical object exceeding €500,000

10. Publicity Requirements - European European Flag Official colours: Pantone Reflex Blue and Pantone Yellow 2C Do not place it upside down! Reproduction: Preferably in colour On a colour background: white rectangular border White and blue: Reflex blue and stars in white Black and white: black stars on white background More information and downloads on: http://europa.eu/abc/symbols/emblem/index_en.htm

11. Publicity Requirements – NPP 2007-2013 Programme logo To be included on all publications together with EU flag Visual Guidelines Mandatory communication tools: Project website Project logo Promotional material for conferences, seminars, exhibitions, etc. Project presentation in PowerPoint format outlining the project’s objectives Completion of a brief project case study based on an NPP template Submission of small collection of photos relevant to the project

12. Publicity Requirements – NPP 2007-2013 Optional communication tools depending needs individual project: Project poster Project newsletter Project DVD Plaque Other dissemination materials or tools Some of this information should also be submitted on the programme website Expected attendance at joint activities such as: Lead Partner and partner seminars One thematic seminar One additional training seminar

13. Monitoring Progress on communication activities is monitored through communication indicators (activity + final report) Why? To monitor progress on mandatory and optional communication tools and internal communication Compiled project communication indicators feed into programme communication indicators Defined in Communication Plan To be reported on in Annual Report Communication Indicators: Accumulative To measure: General (e.g. communication strategy) Internal communication (e.g. partnership meetings) Mandatory and optional communication tools and related indicators Attendance at events

14. Communication Indicators N° of Communication Strategies produced N° of websites developed N° of visitors on website N° of project logos developed N° of promotional materials published N° of items of promotional materials distributed N° of promotional materials downloaded from the website (not required) N° of PowerPoint presentations developed N° of project case studies developed N° of project picture libraries developed N° of project posters produced N° of project newsletters issued N° of newsletters subscribers N° of project DVDs produced N° of plaques produced N° of other (project specific) tools developed N° of press releases issued N° of press coverage achievements N° of partnership meetings held N° of attendees at partnership meetings N° of information events held N° of attendees at information events N° of project presentations given to third parties N° of Northern Periphery Programme events attended

15. Next Steps Programme Manual Part 2 “How to Manage a Project” Information and publicity requirements Guidance and good practice examples Training event on information and publicity Programme Website Interactive section for Lead Partners Full launch expected late June

16. Contact Details: Kirsti Mijnhijmer Programme Manager for Information & Communication Tel.: +45 3283 3784 E-mail: kirsti.mijnhijmer@northernperiphery.eu Thank you for listening!