1. Search Engine Optimization & Website Enhancement

2. Objectives – Err Houston, I see the summit! Create recall for the portal in its target demographic Drive traffic to website Ensure search engine popularity of website Create relevance of website for related search terms on search engines as well as across the web Increase sales and conversion ratios on the site Continuously enhance the end-user experience on the website

3. Phase One – Head on Shoulders and Feet on Ground Complete product listings and other pertinent information on the website On-site Search Engine Optimization Content Modification & Refinement to suit targeted keywords Monitor and analyze current – User trends – Page view trends – Keyword trends – Entry & Exit patterns Create an integrated blog on the website

4. Phase Two – Shape Up OR Ship Out! Track and increase Search Engine Rankings for selected keywords Decrease crawler error rate Off-site SEO – Backlinks – Acceleration of link popularity – Directory Submissions – DMOZ submissions – Sitemaps Articles – Creation of PR articles – Submission / Spread of same on web

5. Phase Three – Time to Bring Home the Bacon Increase traffic to the website my running push-pump SEM campaigns Make User Interface changes / perform UI tests and increase overall conversion ratio Create new modules on website to engage customers on the website

6. Phase Four – I’ve Eaten, Now time for Dessert! Create new ways to drive traffic and boost sales such as – Contests on the website – Off site awareness – Strategic tie-ups with other websites API development and pushing to new channels such as: – Mobile (WAP Site) – Mobile Apps for Smart phones (m-commerce) – Google Product Holdings – Wordpress plugin (affiliate program for contextual reviews, links and sales)

7. Thank you Contact Vishal Chhatani : vishal@genii.in / 9820957123 Varun Vohra : varun@genii.in / 9820994282