1. Unit 4 Selling Step 1 lead-in discussion of text A 1. lead-in questions In what ways are selling skills important to you in your personal life Do you agree that the most important job of a salesperson is to help the customer make a wise buying decision

2. Step 2 read the text A and summarization 1. Prepare for the vocabulary Purchase Consumption Lumber Wholesaler

3. 2. structure of the passage What is selling? Assisting the customer Helping the customer make a wise buying decision The importance of selling 3. after-reading question Why does the author say “selling assists in maintaining the standard of living in our country?

4. 4. Summarization The first part utilizes many examples to illustrate the importance of selling skills in our personal life and in most jobs The second part actually contains three branches: firstly, it tells us the definitions of selling: assisting the customer and helping them make a wise buying decision as for the first point, it explains the reason why salespersons should assist the customer in this competitive world as for the second point, we get to know that the most important responsibility of salesperson is to make sure his customer…..

5. Step 3 exercises of text A 1 Comprehension Choose the right answer of the following multiple choices 1)the main idea of the first paragraph is _______ A the importance of selling skills in managing a company B the importance of selling skills in job-hunting C the importance of selling skills in one’s personal life D the importance of selling skills in borrowing

6. 2 Vocabulary Find the right meaning of the underlined part according to the context. 1) you had to use selling skills to persuade the owner to let you use it A force B beg earnestly C cause to feel certain D advise 2) you can purchase a pair of jeans form a department store, a women’s or men’s apparel shop A jeans B trousers C cloth D clothing

7. Step 4 read text B and make summarization I’ve never been able to bargain This passage mainly consists of 45 paragraphs 1. Antique rug Gallery discard Claim unethical Adjuster exaggerate