1. Europeana Awareness Training days 7/8 February 2012, Oxford PR-Campaign Europeana 1914- 1918

2. Plan: -four public participation days in Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011 -extension four more days in Erfurt, Dresden, Kiel and Regensburg in June/July 2011 Task: -create media interest in the crowdsourcing campaign -make sure that the public knows about the public participation days (aim: ~100 participants) -get media coverage of the days PR-Campaign Europeana 1914- 1918 in Germany

3. Promotional Material -A3 Posters -Folder -Postcard PR-Campaign Europeana 1914-1918 in Germany

4. Promotional Material -Folder PR-Campaign Europeana 1914-1918 in Germany

5. Promotional Material -Folder PR-Campaign Europeana 1914-1918 in Germany

6. Promotional Material -Postcard with Thank you stamp PR-Campaign Europeana 1914-1918 in Germany

7. Promo Film -Otto & Bernard PR-Campaign Europeana 1914-1918 in Germany

8. PR-Campaign Europeana 1914-1918 in Germany How to get the media to cover? Press launch in Berlin Selection of officials and experts great story original material (something to film) Good media opportunities

9. Pre-event coverage PR-Campaign Europeana 1914-1918 in Germany

10. PR-Campaign Europeana 1914-1918 in Germany Munich

11. PR-Campaign Europeana 1914-1918 in Germany Munich Stuttgart

12. Dresden PR-Campaign Europeana 1914-1918 in Germany

13. Erfurt and Kiel PR-Campaign Europeana 1914-1918 in Germany

14. PR-Campaign Europeana 1914-1918 in Germany

15. Press launch in Berlin -A3 Posters -Folder -Postcard PR-Campaign Europeana 1914-1918 in Germany

16. - European Press Launch, Luxembourg, 27/2/2012 - Press Launch for every country - Distribution of Promo Material - Media reports before the event - Coverage of the event PR-Campaign Europeana 1914-1918

17. Thank you! PR-Campaign Europeana 1914-1918