2. Marketing Plan Who Says There's No Free Lunch? Blue Homes Ltd.

3. Core Business Concept ● Property development ● Building second homes – holiday/retirement houses in resort areas ● Selling the developed properties ● Maintaining Developed Properties for owners – leasing out the properties to tourists, business executive

4. Our Service ● Loan Assistance ● Developing property ● Maintaining the property ● Rent the property ● Value added services

5. Why invest with us? ● Dream house at half the price ● Good place to live after retirement ● Big chance for investors ● Luxury and economy

6. Why rent with us? ● Attractive place for tourists ● Convenient living for visiting businessmen ● Lower price than hotels ● Ambience, Comfort & Service

7. Market Segmentation & Targeting ● House buyer: People who have stable income and want to own a house in nice natural locales to live post- retirement. Age: 40 + Profession: professionals and business class Foreigners who want to own property in Cyprus ● House renter: Foreign tourists Business executive

8. Positioning Strategy ● Real estate We provide retirement and investment solutions ● Rent We provide comfortable stay at an economy price.

9. Product Strategy ● Top-class architects on our payroll ● Latest low-cost quality materials ● Located in resort areas ● High quality maintenance & service staff

10. Pricing Strategy House Buyers ● Competitive pricing ● Pre-booking of condominiums. First Come, First Served (FCFS) ● Last 6 years guarantee to cover mortgage payments.

11. Pricing Strategy (Contd.) House Renters ● Seasonal pricing substantially lower than hotel charges with competitive services. ● Special corporate pricing for business executives.

12. Promotion Strategy Home Buyer ● 1 st phase- Creating curiosity radio and billboards. ● 2 nd phase- Creating awareness radio, TV, and local and foreign newspaper ● 3 rd phase- Reminders business magazines, newspaper and radio ads.

13. Promotion Strategy (Contd.) House renter ● Awareness and information ● Special business and tourism magazines. ● Internet advertising ● Information brochures at local tourist offices, airport tourist info counters, tourist maps

14. Reaching Potential Customers Real Estate Development ● bank counters and ATM ● construction team ● exclusive DSA on commission ● real estate agents ● Office walk-in, direct phone, seminars ● Corporate sales department

15. Reaching Potential Customers (Contd.) ● Renting and Tourist ● Tourist agency in their respective countries ● Buy space on tourist web sites (cox & king, Thomas Cook etc) and magazines ● Tie up with tourist department of countries ● Internet selling ● tie up with local offices of transnational companies

16. Customer Management ● Home Buyer 2 weeks first 5 years living permission free of charge and one month after 5 th year