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Jeopardy True/False Terms Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy Promotion Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500
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$100 Question from True/False The first step in developing a marketing strategy is to create a marketing mix--True or False?
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$100 Answer to True/False What is False.
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$200 Question from True/False Services can be stored for later consumption--True or False?
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$200 Answer to True/False What is False.
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$300 Question from True/False When products are first introduced to the market, prices are generally quite low--True or False?
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$300 Answer to True/False What is False.
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$400 Question from True/False Businesses gain efficiency by producing large amounts of products at one time--True or False?
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$400 Answer to True/False What is True.
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$500 Question from True/False Personalized promotion is the most effective and least expensive form of marketing communication--True or False?
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$500 Answer to True/False What is False.
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$100 Question from True/False Choosing target markets and studying their needs and decision-making processes can make promotion more effective--True or False?
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$100 Answer to True/False What is True.
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$200 Question from True/False Most new products introduced by companies are not totally new, but are improvements on existing products-- True or False?
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$200 Answer to True/False What is True.
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$300 Question from True/False If one customer purchases a very large quantity of a product, the price will go up--True or False?
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$300 Answer to True/False What is False.
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$400 Question from True/False If a business provides a high level of customer service, the price will go up--True or False?
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$400 Answer to True/False What is True.
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$500 Question from True/False If the product moves through many businesses in the channel of distribution before it reaches customers, the price will go up--True or False?
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$500 Answer to True/False What is True.
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$100 Question from Terms The blending of the marketing elements.
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$100 Answer to Terms What is the marketing mix?
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$200 Question from Terms The money a customer must pay for a product or service.
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$200 Answer to Terms What is the price?
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$300 Question from Terms A company’s plan that identifies how it will use marketing to achieve its goals.
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$300 Answer to Terms What is the marketing strategy?
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$400 Question from Terms A specific group of consumers that have similar wants and needs.
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$400 Answer to Terms What are the target market?
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$500 Question from Terms Intangible activities that are consumed at the same time they are produced.
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$500 Answer to Terms What is a service?
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$100 Question from Terms Direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
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$100 Answer to Terms What is personal selling?
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$200 Question from Terms The reasons consumers decide what products and services to purchase.
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$200 Answer to Terms What are buying motives?
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$300 Question from Terms Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
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$300 Answer to Terms What is advertising?
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$400 Question from Terms Everything a business offers to satisfy a customer’s needs.
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$400 Answer to Terms What is a product?
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$500 Question from Terms The route a product follows and the businesses involved in moving a product from the producer to the final consumer.
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$500 Answer to Terms What is the channel of distribution?
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$100 Question from Promotion Newspaper article about the business.
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$100 Answer to Promotion What is publicity?
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$200 Question from Promotion Sweepstakes, contests and games.
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$200 Answer to Promotion What is sales promotion?
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$300 Question from Promotion Free samples of a product.
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$300 Answer to Promotion What is sales promotion?
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$400 Question from Promotion Television commercial.
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$400 Answer to Promotion What is advertising?
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$500 Question from Promotion Mass mailings.
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$500 Answer to Promotion What is advertising?
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Final Jeopardy Question The four P’s of marketing.
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Final Jeopardy Answer What is product, price, place and promotion?
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