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Mobile Linkage Opportunity Connecting the World’s Poor to Their Potential GRAMEENFOUNDATION.ORG Leveraging ICT for Savings Groups Grameen Foundation AppLab December 2013
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Mobile Linkage Opportunity Grameen Foundation: Our Work Access to Information (Ag, Health, Finance) Access to Financial Services Access to Business Opportunities
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Mobile Linkage Opportunity Grameen Foundation: Our Work Access to Information (Ag, Health, Finance) Access to Financial Services Access to Business Opportunities
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Mobile Linkage Opportunity 9M members globally, 90% in Africa Uganda the largest – 1.2M members, 34M population ~50% in East Africa
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Mobile Linkage Opportunity 500,000 members, 25,000 groups Group products – savings and credit
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Mobile Linkage Opportunity
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Design, Develop, and Scale Sustainable Solutions for the Poor
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Mobile Linkage Opportunity 66% literacy 70% phone access 86% rural 20% banked
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Mobile Linkage Opportunity Our approach our approach Exploratory ethonographic research HCD – rapid product testing Sustainable solutions Busia 3 groups 2 members 3 supporters Fort Portal 1 group 2 members 2 supporters Soroti 2 groups 4 members 2 supporters Iganga 3 groups 4 members 1 supporters
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Mobile Linkage Opportunity distancedata
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Mobile Linkage Opportunity distancedata
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Mobile Linkage Opportunity
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Grameen Foundation Solutions Innovation Process “This product will let us be somebodies, not nobodies.”
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Grameen Foundation Solutions Innovation Process
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Mobile Linkage Opportunity distancedata
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Mobile Linkage Opportunity cost visibility security
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Mobile Linkage Opportunity “I would trust a phone SMS message from the bank more than a paper receipt.” “Even when we deposit we send at least 2 people. Ideally we’d send 3 each time to have a witness.”
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Mobile Linkage Opportunity 20 What we know What we believe –TBU Discussion questions
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Mobile Linkage Opportunity
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what we know the poor can use complex technology – if it is designed with them what we think the model is sustainable and scalable ICT can enhance an already successful approach to financial inclusion what we believe
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Mobile Linkage Opportunity Thank you! Lisa Kienzle Grameen Foundation Uganda lkienzle@grameenfoundation.org Juan Forero Grameen Foundation Colombia jforero@grameenfoundation.org
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