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Published byMartha Rice Modified over 9 years ago
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Matt Baldwin Kegan Sims Shane Mcartney
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Big Bargains or Big Headaches??
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Results Sales change 2006-2007 Internet + 37.4% Specialty retailers +15.2% Discount Stores +11.1% Department Stores -0.3%
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Results Sales Increase, but shoppers spend less 147 million customers visited stores (up 4.8% from last year) Shoppers spent 3.5% less per person ($347 per person)
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Results Overall Business 55% of responding companies report being up 5% 30% of responding companies report being up 10% 15% of responding companies report being up 20%
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Results Store Traffic 20% of responding companies report light traffic 45% of responding companies report normal traffic 35% of responding companies report heavy traffic
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Results Sales Margins Did they maintain them? ○ 60% of responding companies said yes ○ 40% of responding companies said no
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Very Interesting Fact Males spent more this year 393.63 to $303.95 Men taking over the mall???
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Online Shopping Spending on Thanksgiving $272 Million (29% increase) Spending on Black Friday $535 Million (22% increase) Cyber Monday showed an increase in planned traffic 72 million shoppers (up from 60.7 million in 2006)
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Top Websites Bfads.net Tigerdirect.com (Pink Friday ) Gottadeal.com Dealtaker.com Amazon.com Dealnews.com Bfgear.com Walmart.com
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Black Friday “Hot Items” Wii (second year in a row) Zune Digital Photo frames Kitchen Aid Appliances Guitar Hero 3, Rock Band Office 2004 student and teacher edition Cannon Digital Cameras
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Local Results Lancaster mall area Stores visited Best Buy Macy’s Old Navy Starbucks Circuit City Target
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Sources Main Article http://www.cepro.com/article/black_friday_traffic _and_margins_up_for_most_htsa_retailers/K33 2 http://www.cepro.com/article/black_friday_traffic _and_margins_up_for_most_htsa_retailers/K33 2 Other Sources http://tech.yahoo.com/blogs/hughes/21221 http://blog.wired.com/gadgets/2007/11/zune- 2-is-secon.html http://blog.wired.com/gadgets/2007/11/zune- 2-is-secon.html
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