1. Luciana Herman and Greg Harris, HKS Communications Program

2. What You Will Learn 2 Problem 1.Background junk 2.Inflexible argument 3.Text junk 4.Chart junk 5.Static presentation 6.Kills Q&A Graphics and PowerPoint for Policymakers Workshop Solution 1.BLUF 2.Flexible argument 3.Key words 4.Simple graphics 5.Answers “So what?” 6.Sparks Q & A

3. Problem 1: Background Junk 3 Graphics and PowerPoint for Policymakers

4. Solution 1: BLUF 4 Ethnic cleansing campaigns in urban areasConsolidated control by SunnisAll-time high violence spreading geographically Graphics and PowerPoint for Policymakers

5. Problem 2: Inflexible Linear Argument 5 Prioritize and balance your recommendations according to your findings and audience needs Solution 2: Flexible Dynamic Argument

6. Problem 3: Text Junk 6 Enterprisers strongly favor allowing immigrants to enter and work in the United States legally for limited periods of time (by 71% to 26%). This issue produces an unusual alliance between Enterprisers and Liberals, who, reflecting their generally pro-immigrant stance, register high levels of support for such temporary visas (58%- 36%), as do the pro-business Upbeats (57%-38%). On this question, opposition falls along economic rather than party lines. While Disadvantaged Democrats are the group most reluctant to ease entry for immigrant workers, with 63% opposed and only 30% in favor, they are joined by majorities among Disaffecteds (51%), Social Conservatives and Conservative Democrats (50% in each group). Graphics and PowerPoint for Policymakers

7. Solution 3: Key Words 7 Graphics and PowerPoint for Policymakers

8. Problem 4: Chart Junk 8 Graphics and PowerPoint for Policymakers

9. 9 Problem 4: More Chart Junk Graphics and PowerPoint for Policymakers

10. 10 Solution Chart Graphics and PowerPoint for Policymakers

11. 11 Graphics and PowerPoint for Policymakers Less is more 10/20/30 Rule of Thumb 10 slides 20 minutes 30 point font

12. 12 Solution 5: So What? Storyboard your key findings and recommendations

13. The Goal 13 Steve Jobs unveiling the I-Phone http://www.youtube.com/watch?v=6uW-E496FXg Graphics and PowerPoint for Policymakers Larry Lessig How Money Corrupts Congress and a Plan to Stop It http://fora.tv/2012/01/17/How_Money_Corrupts_Congress_and_a_Plan_to_Stop_It You Believe You Know (3-min. clip at approximately 25 mins in)

14. HKS Master Plan

15. New Building HKS Master Plan

16. 22. New Building Enhanced Capacity for Existing Buildings HKS Master Plan

17. 22. New Building Enhanced Capacity for Existing Buildings Virtual Campus HKS Master Plan

18. 22. New Building Enhanced Capacity for Existing Buildings Virtual Campus HKS Master Plan

19. 19 Final Thoughts BLUF What is the problem? Why does it matter to you? Why should it matter to others? What should be done about it? Flexible argument How do the findings and recommendations revolve around a central goal? Key words What are the words, images, concepts that make your points memorable? So what? Why should your audience or decision-maker care? Why is this urgent? Graphics and PowerPoint for Policymakers