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Www.cdw.com. 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth.

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Presentation on theme: "Www.cdw.com. 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth."— Presentation transcript:

1 www.cdw.com

2 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth

3 “To be one of the nation’s highest volume computer resellers selling brand name products; to provide a ‘fun’ and challenging work environment and above-average earnings; and to maintain a high net profit by running a lean, highly automated systems-oriented company” “The customer is our ultimate employer.” Our Mission Statement

4 CDW Circle of Service

5  No. 1 in Chicago Magazine’s “Best Places to Work” w100 Best Companies to Work for in America, as reported in FORTUNE ® magazine1999 and 2000. w No. 53 of The Internet 500 Interactive Week w No. 55 of the 500 most innovative corporate users of information technology. Information Week w Hot 10 Companies to Watch -- CDWG Federal Computer Week w Fortune 1000 company, ranked No. 560 FORTUNE ® magazine 2000 w Better Business Bureau National Torch Award for Marketplace Ethics, Finalist Council of Better Business Bureaus wNo. 1 Reseller of the Year -- CDW-G Federal Computer Week CDW Awards

6 Business Overview w#1 Direct Source for Brand Name Technology wCustomized Service wwww.cdw.com wMulti-Media Advertising Strategy wWhat we sell “Enthusiasm is Contagious... Catch it”

7 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth

8 The CDW ® Advantage wOne-Stop Resource for Businesses wMulti Brand products at competitive prices wSame day shipping wFree, Same-Day Custom configuration wProficient, Fast, Free Tech Support 24X7 wDedicated CDW ® Account Manager wCDW@work Customized Customer Web sites “It’s Only Good if it’s WIN/WIN”

9 Professional Sales Team “Clicks & People” “Clicks & People” wCDW University wRelationship Oriented w1100 Account Managers wLong Term Focus “There’s Only 6 Inches Between a Pat on the Back or a Kick in the Rear”

10 Customer Segmentation Consumer 45 Million Sites Small <50 7 Million Sites Medium >50 <100 250,000 Sites Large >100 <1,000 167,000 Sites Enterprise - >1,000 Over 8,000 Sites “The Challenge of Success is to Continue Being a Success” Data source provided by: ZDMI OpportunityStrength

11 www.cdw.com “Best Vendor Web Site”--Computer Shopper

12 CDW.com Objectives Differentiate CDW Build more customer connections than our competitors Opportunity for industry leadership Leverage CDW’s Business Model Relationship-based model Logistics excellence Offer enhanced services Facilitate the sales process Create Long-term Value Retain our most valued customers Maximize revenue per customer 1 Make it easier to do business with CDW 2 Reduce the cost of doing business for both parties 3 Enhance customer relationships

13 Real-time customized solutions Order status Corporate standards Purchase history Custom pricing across multiple locations Personalized and linked to a CDW Account Manager Authorized Purchase levels Ongoing development effort

14

15 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth

16 The Winning Formula technology solutions business to business e-commerce customer focus people

17 CDW is Existing Office approx. 100,000 sq. ft. Expanded Distribution Center approx. 100,000 sq. ft. Existing CDW@Play approx. 40,000sq. ft. Future Distribution Center approx. 250,000 sq. ft. Future Office approx. 200,000 sq. ft. Initial Distribution Center approx. 100,000 sq. ft

18 CDW-G GOAL: Establish leading position in Gov/Ed marketplace STRATEGIES: wFocused sales & marketing wactivities wDeliver CDW’s Best Practices wNational Sales Office -- Chantilly, Va. wwww.cdwg.com wGSA Schedule, Open Market and Contract Vehicles “Enthusiasm is Contagious... Catch It”

19 Sales Productivity Focus “It’s Only Good If It’s WIN/WIN” GOAL: wDrive Incremental Sales through Sales Productivity STRATEGIES: wAggressive Hiring wApproximately 1100 by year end wDowntown Chicago Sales Office

20 Our People “Fast Pay Makes Fast Friends” GOAL: CDW ® the Employer of Choice STRATEGIES: wCulture wPay for Performance wLT Incentives wSubsidized Cafeteria wOn Site Child-Care & Fitness Center wPaychecks from “All Our Customers”

21 www.cdw.com From All Our Customers

22 Success in Sales…. Proactive Relationships Long Term Focus Dynamic Adaptable Training

23 At


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