1. Big crocs, big snakes and small Censuses The story of Australia’s digital-first Census Presented by: Kate Bond

2. Outline of presentation 1.Background 2.Change to digital approach 3.2016 enumeration model 4.Aspects of the digital Census

3. Scene-setting 92% of all addresses 0.8% of Australian land mass

4. “Traditional Census” in Australia - 1901 First national census of Australia: 1911 http://www.ourstevenage.org.uk/page_id__487.aspx

5. Till 2011: Census forms were hand delivered to every household https://unsplash.com/

7. Change to Digital approach Why change? Society Recruitment Non- response Costs https://unsplash.com/

8. 2016 Census Digital approach Aims for 2016: Delivery of Census forms Return https://unsplash.com/ 80% Mail out online access codes 20% Drop off 65+% Online form returns Rest Mail back

9. 2016 Census model (Standard enumeration path)

10. The Digital Census will… Smart online Census forms Recruit, train & manage field staff online Capture & centralise all field activity Hand-held technology Integrated call centre Admin data New geospatial ABS Address Register https://xlrecords.wordpress.com/2014/05/10/tv-error-experiments/

11. Digital Census Digital Census data

12. ABS Address Register An up-to-date and comprehensive list of addresses and their geocodes http://leaveyourdailyhell.com/2012/02/13/two-days-in-sydney/ A mail-out frame for the 2016 Census To provide sampling frames for ABS household surveys Future broader data linking/integration role Facilitates generation of geo-spatial output

13. ABS Address Register sites.google.com/site/internetnations/o-mundo/australia-e-nova-zelandia/australia-ingles- All records contain: Mailing address Geocodes (coordinates) Land use (residential/commercial/agricultural/ fire hydrant) Not just households Based on Geocoded National Address File (G-NAF)

14. Social media Bring statistics to the masses Promote the eCensus Census public relations to break the stereotype of how government agencies communicate Our recipe was: bit of humour, tad of disrespect, current affairs, pop culture and Census data Only country in the world to be in the top 10 Facebook memes of the year 2011 Census: Active use of social media to engage with the community, particularly the youth

15. Spotlight Data visualisation Dynamically interprets Census data 2011 Census of Population and Housing Creates an Infographic Share via social media http://www.ukspotlight.co.uk/ http://abs.gov.au/census

16. Run That Town #1 Free Entertainment App in Australia Downloaded by over 62,000 users Four star rating in the App Store by 730 users Multiple awards winner Builds interest in statistical data, statistical literacy, increases understanding of the use of data in decision making, and promotes Census data http://abs.gov.au/census

17. Accessing data online Intermediate Products: Analytical Articles QuickStats Community Profiles Advanced Products : TableBuilder Sample Files Statistical Longitudinal Census Datasets / http://www.computerweekly.com/feature/The-battle-for-the-cloud k/

18. Any Questions?