1. Beneficial to you Class discussion

2. Need Improvements Better understanding of what we need to know More clarity as to expectations Use updated cases/textbook More involvement by students Test-based format

3. Technology Integration: Turning Great Research into Great Products

4. Technology Integration What Is It ? Approach that Firms Use to Choose and Refine Technologies Employed in New Product, Process, or Service

5. Technology Integration What Is It Good For? Translating R&D Efforts into Products –Rapidly –Efficiently –Satisfy Market Needs –Easy to Make –Return on R&D Investment

6. Technology Integration Why Is It Important ? Technological Proliferation –Lots of Technologies –Lots of Sources –Lots of Choices Technology Change and Unpredictability Short Product Life Cycles Increased Competition

7. Technology Integration How It Was Done (Poorly) Explore and Select New Technologies –Isolated Research Groups Refine Technologies –Development Organization Debug and Produce –Manufacturing Organization No Integration

8. Technology Integration Internal/External sources R R R R Development Integration

9. Technology Integration U.S. Model Applied Science/Basic Research Mix Diverse Base of Suppliers and Partners (University, consortia, small firms) Integrator - Responsibility for Concept Development Consider Wide Range of Technologies “Refreshing” Project Teams (New hires)

10. Technology Integration in Japan Weaker tradition of university research/fundamental research Long-term employment is the norm (difficult to hire from somewhere else)

11. Technology Integration in Japan Close Links with Suppliers strong cross-functional relationship among workers involvement for several generations of a product or process

12. Technology Integration Japan Model “Network of Integrators” Smaller Number of Technological Experiments based on extensive experience Incremental improvements (know what works) Leverage cultural advantages

13. Technology Integration R&D Organization -- Semiconductor Percentage U.S. Japan Korea Long-term employment 14 100 100 Ph. D. degree 59 7 24 No previous R&D experience 34 14 14 One yr. R&D experience 28 34 22 Two yr. R&D experience 23 30 23 More than two R&D experience 15 23 41

14. Technology Integration R&D Organization -- Semiconductor U.S. Japan Korea Experimental capacity 1,450 480 417 Average experimental iteration time 16 13 6 Average experimental iteration time 5 7 5

15. Technology Integration R&D Organization U.S. –Centralized R&D –Revolutionary Approach Japan/Korea –Networked R&D –Evolutionary Approach

16. Technology Integration Lessons Learned Successful Integration is a Necessity Multiple Approaches Can Be Successful Approach Must Be Tailored to Local Culture and Conditions Leverage Research Capability Use Processes to Integrate Research with Markets