2. Functions of Clothing Unit 1

3. What is fashion? 1950s 1990s

4. What is fashion? An accepted style that keeps changing, which is influenced by the majority.

5. Functions of Clothing 1.Physical Protection 2.Modesty 3.Adornment 4.Status 5.Identification

6. Factors Influencing Dress 1.ENVIRONMENT 1.Protection –Survival –Weather –War –Occupational hazards »Construction »Astronauts »Cold -40 o C »armor, »gas masks »latex gloves

7. Factors Influencing Dress Environment cont’d 2. Technological Advancements –Synthetic materials are made by forcing fiber forming materials through holes into the air forming a thread »Polyester, Nylon, Acrylic, Polyolefin

8. Factors Influencing Dress Environment cont’d 3. Natural Resources –Cotton – plentiful in the Southern USA –Wool -- many kinds of sheep’s wool –Linen -- made from the flax plant –Silk -- spun from the cocoon of the silk worm

9. Some religions don’t wish to show face or legs Death in the family – black clothing 2.Modesty

10. 1.Economic Advancement less developed countries retain native and traditional clothing longer versus North American’s rapid change in styles ECONOMIC FACTORS AFFECTING FASHION

11. 2.Consumer Income –more income  more choice, variety –less income  less choice, uniforms

12. 3.Purchasing Power –Purchasing power influences price & choice –The larger the order, the lower the price Purchasing power by country per capita

13. 4.Demographics (age) –Demand changes as requirements change As people’s sizes change, so does the need As you get older, “comfort” vs “brand name” becomes more appealing

16. Sociological Factors What would you wear for… 1.JOB 1.Police Officer?? 2.Army Personnel?? 3.MacDonald’s hamburger flipper?? 4.Eden Student?? 5.… 6.… Create your own list of 20 different jobs or careers which require special clothing.

17. Job Stock broker – dress clothes Dental Hygienist – scrubs Doctor – lab coat Priest – clerical … Chief – apron & hat Farmers – overalls, hat, dirty cloths Clown – red nose, colourful cloths, red shoes Office employee – business casual Athlete – sports uniform

18. Sociological Factors cont’d 2.LEISURE TIME 1.casual clothes 1.…… name five items you consider casual clothing 1.leisure wear 1.….. name five items you consider leisure wear

19. Casual Clothing

20. Leisure Clothing

21. 3.BOREDOM 1.….. name five items you would wear if feeling bored Sociological Factors cont’d

22. 4.CURIOSITY 1.Desire to experiment 1.….. name five items you would wear if wanting to be different than everyone else Sociological Factors cont’d

23. 5.REBELLION 1.Go against convention 1.….. name five items you wear if you were wanting to go against what your parents felt was appropriate Sociological Factors cont’d

24. 6.SELF ASSERTION 1.Desire to be an individual 2.Recognition (dress up for special date) 3.….. 4.….. Name five items you would wear if you wanted to stand out in a crowd and you were asserting your personality Sociological Factors cont’d

25. 7.SUPERSTITION 1.Wedding (something old, something new something borrowed, something blue 1.…… Name another occasion in which you may wear something because it may bring good luck Sociological Factors cont’d

26. 8.VANITY 1.1920s - corsets 2.Today - false eyelashes, cosmetic surgery: botox, breast implants 3.…. Name five items you may wear if you want to show off your body. Sociological Factors cont’d

27. 9.ADORNMENT AND SEXUAL ATTRACTION 1.Dress to make opposite sex notice you 2.…. Name five items you may wear if you want the opposite sex to notice you. Sociological Factors cont’d

28. Assignment Using a large piece of paper, subdivide each side into four parts Find one picture for each of the eight sociological factors using the fashion magazines For each block, include: –Sociological factor you illustrating? –One sentence describing how the picture illustrates this Put your name on the top right hand corner and hand in