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Supporting the use of digital technology in the third sector Pauline Roche, RnR Organisation @RnRWorks
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Supporting the use of digital technology in the third sector About me
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Supporting the use of digital technology in the third sector “Strategists often equate the term ‘digital transformation’ with a shift in technology investment when its true implications span far beyond technology and into the realms of infrastructure, organisation, leadership, and a renewed focus on the entire customer experience…[it] doesn’t mean digital investment alone. It does mean thinking ‘digital first’” Altimeter (slideshare)
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Supporting the use of digital technology in the third sector What are your organisation’s digital touchpoints? Email Website incl e-commerce Social platforms Are they up to date for your digital consumers? Mobile?
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Supporting the use of digital technology in the third sector Increase in customer engagement Improvement in customer satisfaction Increase in traffic More efficient transactions
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Supporting the use of digital technology in the third sector Stages in organisation’s digital transformation journey Emergent Managed Optimised Measured by: Strategy/vision/KPIs People/Teams/Culture Working practices/processes/tools Technology and data
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Supporting the use of digital technology in the third sector
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Supporting the use of digital technology in the third sector Supporting the use of digital technology in the third sector 58% of charities lack basic digital skills 28% think that they’re doing all they can online 55% of charities think that the knowledge level at board level is lacking.
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Supporting the use of digital technology in the third sector Tools See “Free Digital Solutions for connected managers” http://www.ictknowledgebase.org.uk/ -- The knowledgebase helps third sector organisations realise the benefits of using technology to achieve their goals. It is a comprehensive, easy to use source of independent information and help. http://www.ictknowledgebase.org.uk/ Computanews - UK's longest running roundup of tech news and events for and by the non-profit sector - bi- monthly format on Storify - https://storify.com/lasaict/computanews-jan2015 https://storify.com/lasaict/computanews-jan2015
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Supporting the use of digital technology in the third sector Resources See Net Squared Midlands, Datakind UK, social media surgeries
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Supporting the use of digital technology in the third sector Baseline at CTWM? Culture Website (mobile enabled) Social media (Twitter: regular tweets 30:30:30, LinkedIn)
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Supporting the use of digital technology in the third sector TECH FOR GOOD PROGRAMME This Fund is a pilot programme to help us create real change to the lives of people in need. It is not intended for: Upgrading of internal IT systems Large-scale capital costs Updating of websites and routine social media campaigns Exploration events or hack days Staff or volunteer training Capacity-building to make an organisation more ‘digital ready’
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Supporting the use of digital technology in the third sector Discussion
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